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Airline e-Commerce

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Airline e-Commerce

From the few tickets that were sold by Alaska Airlines and former British Midland in December 1995 via the industry’s first airline booking engine websites, global online travel has grown to generate today more than half a trillion dollars in annual revenue. This development has brought significant changes to the airline business, travel markets, and consumers. Today, airlines worldwide not only use e-commerce for online marketing and selling but also as a platform to offer unique services and capabilities that have no counterpart in the physical world.

This book is an in-depth introduction to airline e-commerce. It covers a broad scope of areas that are essential to an airline’s ongoing digital transformation.

  • Digital properties & features
  • E-marketing
  • E-sales & distribution
  • Web customer service
  • E-commerce organization
  • E-commerce strategy

Written by an airline e-commerce expert and illustrated with numerous examples of leading airlines in this area, Dr. Hanke provides for comprehensive "behind-the-scenes" details of how airline e-commerce works. This book is a crucial companion for students and practitioners alike because it allows the reader to acquire a thorough foundation of airline e-commerce. Furthermore, the book enables the reader to appreciate the ramifications of airline e-commerce in certain corporate areas and to take effective action for a successful e-commerce strategy.

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From the few tickets that were sold by Alaska Airlines and former British Midland in December 1995 via the industry’s first airline booking engine websites, global online travel has grown to generate today more than half a trillion dollars in annual revenue. This development has brought significant changes to the airline business, travel markets, and consumers. Today, airlines worldwide not only use e-commerce for online marketing and selling but also as a platform to offer unique services and capabilities that have no counterpart in the physical world.

This book is an in-depth introduction to airline e-commerce. It covers a broad scope of areas that are essential to an airline’s ongoing digital transformation.

  • Digital properties & features
  • E-marketing
  • E-sales & distribution
  • Web customer service
  • E-commerce organization
  • E-commerce strategy

Written by an airline e-commerce expert and illustrated with numerous examples of leading airlines in this area, Dr. Hanke provides for comprehensive "behind-the-scenes" details of how airline e-commerce works. This book is a crucial companion for students and practitioners alike because it allows the reader to acquire a thorough foundation of airline e-commerce. Furthermore, the book enables the reader to appreciate the ramifications of airline e-commerce in certain corporate areas and to take effective action for a successful e-commerce strategy.

Produktdetaljer
Sprog: Engelsk
Sider: 588
ISBN-13: 9780415775809
Indbinding: Paperback
Udgave:
ISBN-10: 0415775809
Udg. Dato: 19 maj 2016
Længde: 67mm
Bredde: 248mm
Højde: 177mm
Forlag: Taylor & Francis Ltd
Oplagsdato: 19 maj 2016
Forfatter(e) Michael (MHeco Consulting Hanke, Michael Hanke


Kategori Produktionsstyring og kvalitetsledelse


Sprog Engelsk


Indbinding Paperback


Sider 588


Udgave


Længde 67mm


Bredde 248mm


Højde 177mm


Udg. Dato 19 maj 2016


Oplagsdato 19 maj 2016

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