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Brand, Meet Story

Af: Heather Pemberton Levy Engelsk Hardback
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Brand, Meet Story

Af: Heather Pemberton Levy Engelsk Hardback
Think of the last great article you read or the last great speech you heard. Chances are, if you remember one key message, you also remember one compelling story. That''s because the best content starts with a story. When it comes to marketing, the best business content starts with a story the audience cares about, not the brand''s message about what it wants to sell them.  In Brand, Meet Story, Heather Pemberton Levy describes the Story Comes First method, a practical approach that combines techniques from journalism and fiction writing to help brands tell stories that put the readers'' interests first. Whereas most brand marketers create content to sell their product, service or technology, the Story Comes First method turns this approach on its head to create content with the "human moments" that truly engage an audience.  Filled with examples from Levy''s experience creating content marketing programs, trade books, and hundreds of articles for a variety of B2B and B2C brands, the book shows readers a step-by-step approach to create content designed to deliver business results. Brand, Meet Story explains the key ways to uncover what your audience cares about and how to turn brand messaging into stories that matter. Levy inspires readers to develop a compelling voice that will carry the brand tone and values across all channels, and helps them turn their ideas into engaging, story-driven content their audiences will read, love, and share.
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Think of the last great article you read or the last great speech you heard. Chances are, if you remember one key message, you also remember one compelling story. That''s because the best content starts with a story. When it comes to marketing, the best business content starts with a story the audience cares about, not the brand''s message about what it wants to sell them.  In Brand, Meet Story, Heather Pemberton Levy describes the Story Comes First method, a practical approach that combines techniques from journalism and fiction writing to help brands tell stories that put the readers'' interests first. Whereas most brand marketers create content to sell their product, service or technology, the Story Comes First method turns this approach on its head to create content with the "human moments" that truly engage an audience.  Filled with examples from Levy''s experience creating content marketing programs, trade books, and hundreds of articles for a variety of B2B and B2C brands, the book shows readers a step-by-step approach to create content designed to deliver business results. Brand, Meet Story explains the key ways to uncover what your audience cares about and how to turn brand messaging into stories that matter. Levy inspires readers to develop a compelling voice that will carry the brand tone and values across all channels, and helps them turn their ideas into engaging, story-driven content their audiences will read, love, and share.
Produktdetaljer
Sprog: Engelsk
Sider: 114
ISBN-13: 9781629561813
Indbinding: Hardback
Udgave:
ISBN-10: 1629561819
Kategori: Reklame
Udg. Dato: 13 okt 2016
Længde: 13mm
Bredde: 136mm
Højde: 212mm
Forlag: Taylor & Francis Inc
Oplagsdato: 13 okt 2016
Forfatter(e): Heather Pemberton Levy
Forfatter(e) Heather Pemberton Levy


Kategori Reklame


Sprog Engelsk


Indbinding Hardback


Sider 114


Udgave


Længde 13mm


Bredde 136mm


Højde 212mm


Udg. Dato 13 okt 2016


Oplagsdato 13 okt 2016

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