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Fashion & Luxury Marketing

Af: Mona Mrad, Michael R. Solomon Engelsk Paperback
SPAR
kr 102

Fashion & Luxury Marketing

Af: Mona Mrad, Michael R. Solomon Engelsk Paperback
Written by marketing experts, this authoritative and comprehensive full-colour textbook made up of both accessible research and theory, real-world examples and case studies including Prada, Gucci and Burberry, provides students with an overview of the global fashion industry and fashion marketing, strategy, branding, communications, retailing and distribution, as well as the psychological factors involved in consuming fashion and luxury.

The role of social media, celebrities and influencers such as Kim Kardashian and Lil Miquela are discussed, as is the ever-increasing role of ethical fashion and sustainability. The authors also offer an expanded view of fashion and luxury by moving beyond just clothing and apparel to include other fashionable and luxurious products and services, including technology. Packed with attractive visuals from fashion and culture, and accompanied by chapter summaries, questions and exercises, this textbook is essential reading for students studying fashion, luxury, marketing, management, retailing, branding and communications. Also provided for educators are supporting PowerPoint slides and an instructor’s manual to support use of the textbook with students.Suitable for Fashion Marketing/Fashion Consumer Behaviour modules as well as a general text for Fashion Marketing programmes. The text will also appeal to Luxury programmes (MBA etc) and Retail Marketing modules (UG).
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Written by marketing experts, this authoritative and comprehensive full-colour textbook made up of both accessible research and theory, real-world examples and case studies including Prada, Gucci and Burberry, provides students with an overview of the global fashion industry and fashion marketing, strategy, branding, communications, retailing and distribution, as well as the psychological factors involved in consuming fashion and luxury.

The role of social media, celebrities and influencers such as Kim Kardashian and Lil Miquela are discussed, as is the ever-increasing role of ethical fashion and sustainability. The authors also offer an expanded view of fashion and luxury by moving beyond just clothing and apparel to include other fashionable and luxurious products and services, including technology. Packed with attractive visuals from fashion and culture, and accompanied by chapter summaries, questions and exercises, this textbook is essential reading for students studying fashion, luxury, marketing, management, retailing, branding and communications. Also provided for educators are supporting PowerPoint slides and an instructor’s manual to support use of the textbook with students.Suitable for Fashion Marketing/Fashion Consumer Behaviour modules as well as a general text for Fashion Marketing programmes. The text will also appeal to Luxury programmes (MBA etc) and Retail Marketing modules (UG).
Produktdetaljer
Sprog: Engelsk
Sider: 408
ISBN-13: 9781526419255
Indbinding: Paperback
Udgave:
ISBN-10: 1526419254
Kategori: Salg og marketing
Udg. Dato: 28 apr 2022
Længde: 25mm
Bredde: 189mm
Højde: 332mm
Forlag: Sage Publications Ltd
Oplagsdato: 28 apr 2022
Forfatter(e): Mona Mrad, Michael R. Solomon
Forfatter(e) Mona Mrad, Michael R. Solomon


Kategori Salg og marketing


Sprog Engelsk


Indbinding Paperback


Sider 408


Udgave


Længde 25mm


Bredde 189mm


Højde 332mm


Udg. Dato 28 apr 2022


Oplagsdato 28 apr 2022

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