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Future Directions of Strategic Communication

Engelsk Paperback
SPAR
kr 45

Future Directions of Strategic Communication

Engelsk Paperback

This book examines the state of strategic communication as a discipline and how it has emerged as a unique area of scholarship in the beginning of the 21st century. Strategic communication encompasses all communication that is substantial for the survival and sustained success of entities like corporations, governments, non-profits, social movements, and celebrities. A major aspect of the field is the purposeful use of communication by an organization to engage in conversations of strategic significance to its goals. The contributions in this book provide unique insights, make compelling arguments, and highlight promising areas of scholarship in strategic communication. Presented in four parts, the chapters explore the emergence of strategic communication, its conceptual foundations, its expanding body of knowledge, and the foundation for further development and new directions in the field.





Of interest to those studying communication from the perspectives of communication science, management theory, organizational studies, or business administration, this volume will also be useful for readers who are new to strategic communication, and who are interested in the field for its new avenues of research. This book was originally published as a special issue of the International Journal of Strategic Communication.

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This book examines the state of strategic communication as a discipline and how it has emerged as a unique area of scholarship in the beginning of the 21st century. Strategic communication encompasses all communication that is substantial for the survival and sustained success of entities like corporations, governments, non-profits, social movements, and celebrities. A major aspect of the field is the purposeful use of communication by an organization to engage in conversations of strategic significance to its goals. The contributions in this book provide unique insights, make compelling arguments, and highlight promising areas of scholarship in strategic communication. Presented in four parts, the chapters explore the emergence of strategic communication, its conceptual foundations, its expanding body of knowledge, and the foundation for further development and new directions in the field.





Of interest to those studying communication from the perspectives of communication science, management theory, organizational studies, or business administration, this volume will also be useful for readers who are new to strategic communication, and who are interested in the field for its new avenues of research. This book was originally published as a special issue of the International Journal of Strategic Communication.

Produktdetaljer
Sprog: Engelsk
Sider: 200
ISBN-13: 9781032091464
Indbinding: Paperback
Udgave:
ISBN-10: 1032091460
Kategori: Medievidenskab
Udg. Dato: 30 jun 2021
Længde: 17mm
Bredde: 172mm
Højde: 246mm
Forlag: Taylor & Francis Ltd
Oplagsdato: 30 jun 2021
Forfatter(e):
Forfatter(e)


Kategori Medievidenskab


Sprog Engelsk


Indbinding Paperback


Sider 200


Udgave


Længde 17mm


Bredde 172mm


Højde 246mm


Udg. Dato 30 jun 2021


Oplagsdato 30 jun 2021

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