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Introduction to Digital Economics

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kr 38

Introduction to Digital Economics

Innovations and developments in technology have laid the foundations for an economy based on digital goods and services-the digital economy. This book invites students and practitioners, to take an in-depth look at the impact that technological innovations such as social media, cryptocurrencies, crowdsourcing, and even online gaming is having on today''s business landscape. Learn about the various business models available for the digital economy, including the business models used by Bitcoin, Spotify, Wikipedia, World of Warcraft, Facebook, and Airbnb. 

This book details the evolution of contemporary economics within the digital stratosphere and highlights the complex ecosystem that makes up the field of digital economics. The foundational text with case studies is also peppered with anecdotes on the various technological innovations which have shaped markets throughout history. The authors provide several models and tools that are essential for analysis, as well as activities that will allow the reader to reflect, analyze, and apply the knowledge and tools presented in each chapter. Introduction to Digital Economics is a definitive guide to the complexities and nuances of this burgeoning and fascinating field of study.
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Innovations and developments in technology have laid the foundations for an economy based on digital goods and services-the digital economy. This book invites students and practitioners, to take an in-depth look at the impact that technological innovations such as social media, cryptocurrencies, crowdsourcing, and even online gaming is having on today''s business landscape. Learn about the various business models available for the digital economy, including the business models used by Bitcoin, Spotify, Wikipedia, World of Warcraft, Facebook, and Airbnb. 

This book details the evolution of contemporary economics within the digital stratosphere and highlights the complex ecosystem that makes up the field of digital economics. The foundational text with case studies is also peppered with anecdotes on the various technological innovations which have shaped markets throughout history. The authors provide several models and tools that are essential for analysis, as well as activities that will allow the reader to reflect, analyze, and apply the knowledge and tools presented in each chapter. Introduction to Digital Economics is a definitive guide to the complexities and nuances of this burgeoning and fascinating field of study.
Produktdetaljer
Sprog: Engelsk
Sider: 353
ISBN-13: 9783030782399
Indbinding: Paperback
Udgave:
ISBN-10: 3030782395
Udg. Dato: 14 aug 2022
Længde: 23mm
Bredde: 232mm
Højde: 156mm
Forlag: Springer Nature Switzerland AG
Oplagsdato: 14 aug 2022
Forfatter(e) Jan Arild Audestad, Harald Overby, Harald Øverby, Harald Øverby


Kategori Forretningsstrategier


Sprog Engelsk


Indbinding Paperback


Sider 353


Udgave


Længde 23mm


Bredde 232mm


Højde 156mm


Udg. Dato 14 aug 2022


Oplagsdato 14 aug 2022

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