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Managing Start-ups for Success

SPAR
kr 48

World economics and the industrial environment has recently created a fertile ground for the creation of new enterprises and start-ups. This book skilfully identifies the challenges of building a new business venture from an idea to a marketable product.

It highlights

• Robust methods for keeping up with innovation;

• Designing new ways to grow, improve and market your product; and

• Managing the changes in the business environment, market dynamics and other uncertainties.

The volume is rich with examples and case studies of many small and large businesses. It further reflects on the business and entrepreneurship ecosystem, the challenges and opportunities in India, entrepreneurship and women, e-commerce, the new generation of entrepreneurs, and exit strategies for entrepreneurs.

An essential guide for entrepreneurs and professionals working in business management and marketing communications, as well as scholars of business administration and financial sciences, this book by an industry expert offers many new and practiced approaches, examples and lessons for innovative thinking and breaking new ground in business.

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World economics and the industrial environment has recently created a fertile ground for the creation of new enterprises and start-ups. This book skilfully identifies the challenges of building a new business venture from an idea to a marketable product.

It highlights

• Robust methods for keeping up with innovation;

• Designing new ways to grow, improve and market your product; and

• Managing the changes in the business environment, market dynamics and other uncertainties.

The volume is rich with examples and case studies of many small and large businesses. It further reflects on the business and entrepreneurship ecosystem, the challenges and opportunities in India, entrepreneurship and women, e-commerce, the new generation of entrepreneurs, and exit strategies for entrepreneurs.

An essential guide for entrepreneurs and professionals working in business management and marketing communications, as well as scholars of business administration and financial sciences, this book by an industry expert offers many new and practiced approaches, examples and lessons for innovative thinking and breaking new ground in business.

Produktdetaljer
Sprog: Engelsk
Sider: 316
ISBN-13: 9780367433468
Indbinding: Paperback
Udgave:
ISBN-10: 036743346X
Udg. Dato: 6 jul 2021
Længde: 33mm
Bredde: 155mm
Højde: 235mm
Forlag: Taylor & Francis Ltd
Oplagsdato: 6 jul 2021
Forfatter(e) Rajat Kanti (Chairman and Managing Director - Strategic Consulting Group Pvt Ltd) Baisya, Rajat Kanti Baisya


Kategori Selvstændige, Små og mellemstore virksomheder


Sprog Engelsk


Indbinding Paperback


Sider 316


Udgave


Længde 33mm


Bredde 155mm


Højde 235mm


Udg. Dato 6 jul 2021


Oplagsdato 6 jul 2021

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