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Marketing Public Policy

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Marketing Public Policy

Policy analysts and policy planners should start from the premise that obstacles, uncertainties and surprises are important features of policy-making. All public policies should be treated as complex problems, from the outset. Complexity theorists start from the premise that complex policies are ill-defined and ambiguous. There is often little consensus about what the problem is, let alone how to resolve it. Into the complexity of the wicked problem fray, Marketing Public Policy introduces the role of communication scholars and practitioners whose models and practices focus on people, processes, opinions and behaviour as causes of organisational complexity. Communication practice’s role is to provide ideas on how to navigate, diagnose and interpret issues with a view to persuading the public to change its behaviour or opinions.

From the case studies presented in this book, we see that despite rationally excellent macro- and micro-planning of policies to win the hearts and minds of citizens, public policies still deteriorate into hurts and minefields. The case studies are drawn from China, Indonesia, India, the USA, the UK and Europe to show that policy-making is always a complex issue in any country, whatever the political structure, whether democracy or communism.

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Policy analysts and policy planners should start from the premise that obstacles, uncertainties and surprises are important features of policy-making. All public policies should be treated as complex problems, from the outset. Complexity theorists start from the premise that complex policies are ill-defined and ambiguous. There is often little consensus about what the problem is, let alone how to resolve it. Into the complexity of the wicked problem fray, Marketing Public Policy introduces the role of communication scholars and practitioners whose models and practices focus on people, processes, opinions and behaviour as causes of organisational complexity. Communication practice’s role is to provide ideas on how to navigate, diagnose and interpret issues with a view to persuading the public to change its behaviour or opinions.

From the case studies presented in this book, we see that despite rationally excellent macro- and micro-planning of policies to win the hearts and minds of citizens, public policies still deteriorate into hurts and minefields. The case studies are drawn from China, Indonesia, India, the USA, the UK and Europe to show that policy-making is always a complex issue in any country, whatever the political structure, whether democracy or communism.

Produktdetaljer
Sprog: Engelsk
Sider: 160
ISBN-13: 9781138559974
Indbinding: Paperback
Udgave:
ISBN-10: 1138559970
Udg. Dato: 28 feb 2018
Længde: 20mm
Bredde: 158mm
Højde: 234mm
Forlag: Taylor & Francis Ltd
Oplagsdato: 28 feb 2018
Forfatter(e) Basskaran (Lee Kuan Yew School of Public Policy Nair, Basskaran Nair


Kategori Politiske reklamer & kampagner


Sprog Engelsk


Indbinding Paperback


Sider 160


Udgave


Længde 20mm


Bredde 158mm


Højde 234mm


Udg. Dato 28 feb 2018


Oplagsdato 28 feb 2018

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