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Mastering Marketing Agility

Af: Andrea Fryrear Engelsk Paperback
SPAR
kr 80

Mastering Marketing Agility

Af: Andrea Fryrear Engelsk Paperback
The leading authority on agile marketing shows how to build marketing operations that can pivot freely and yet remain committed to priorities.

As a marketer, are you tired of chasing marketing fads and algorithm rumors that seem to change every couple of months? This guide to building the perfect marketing department will help you achieve the latest and greatest without having to rebuild your operations from scratch every time the wind shifts. Agile strategies have been the accepted modus operandi for software development for two decades, and marketing is poised to follow in its footsteps. As the audiences we market to become ever more digital, agile frameworks are emerging as the best and only way to manage marketing. This book is a signpost showing the way toward the agile future of marketing operations, explaining how every role, from social media intern up to chief marketing officer, can work in unison, responding to the market''s demanding challenges without losing focus on the big picture.

You will learn what it takes for marketing agility to thrive--customer focus, transparency, continuous improvement, adaptability, trust, bias for action, and courage--along with the antipatterns that can drag you down. Most important, you will learn how to implement the systems, strategies, and practices that will truly transform your marketing operations.
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The leading authority on agile marketing shows how to build marketing operations that can pivot freely and yet remain committed to priorities.

As a marketer, are you tired of chasing marketing fads and algorithm rumors that seem to change every couple of months? This guide to building the perfect marketing department will help you achieve the latest and greatest without having to rebuild your operations from scratch every time the wind shifts. Agile strategies have been the accepted modus operandi for software development for two decades, and marketing is poised to follow in its footsteps. As the audiences we market to become ever more digital, agile frameworks are emerging as the best and only way to manage marketing. This book is a signpost showing the way toward the agile future of marketing operations, explaining how every role, from social media intern up to chief marketing officer, can work in unison, responding to the market''s demanding challenges without losing focus on the big picture.

You will learn what it takes for marketing agility to thrive--customer focus, transparency, continuous improvement, adaptability, trust, bias for action, and courage--along with the antipatterns that can drag you down. Most important, you will learn how to implement the systems, strategies, and practices that will truly transform your marketing operations.
Produktdetaljer
Sprog: Engelsk
Sider: 336
ISBN-13: 9781523090983
Indbinding: Paperback
Udgave:
ISBN-10: 1523090987
Udg. Dato: 21 jul 2020
Længde: 17mm
Bredde: 152mm
Højde: 228mm
Forlag: Berrett-Koehler Publishers
Oplagsdato: 21 jul 2020
Forfatter(e): Andrea Fryrear
Forfatter(e) Andrea Fryrear


Kategori Erhvervsliv, virksomheder og ledelse


Sprog Engelsk


Indbinding Paperback


Sider 336


Udgave


Længde 17mm


Bredde 152mm


Højde 228mm


Udg. Dato 21 jul 2020


Oplagsdato 21 jul 2020

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