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Nudging

Af: Riccardo Viale Engelsk Hardback
SPAR
kr 75

Nudging

Af: Riccardo Viale Engelsk Hardback
How “nudges” by government can empower citizens without manipulating their preferences or exploiting their biases.

We’re all familiar with the idea of “nudging”—using behavioral mechanisms to encourage people to make certain choices—popularized by Richard Thaler and Cass Sunstein in their bestselling 2008 book Nudge. This approach, also known as “libertarian paternalism,” goes beyond typical programs that simply provide information and incentives; nudges can range from automatic enrollment in a pension plan to flu-shot scheduling. In Nudging, Riccardo Viale explores the evolution of nudging and proposes new approaches that would empower citizens without manipulating them paternalistically. He shows that we can use the tools of the behavioral sciences without abandoning the principle of conscious decision-making.
 
Viale discusses the work of Herbert Simon, Gerd Gigerenzer, Daniel Kahneman, and Amos Tversky that laid the foundation of behavioral economics, describes how policy makers have sought to help people avoid bad decisions, offers examples of effective nudging, and considers how to nudge the nudgers. How can we tell good nudges from bad nudges? Viale explains that good nudges help us avoid bias and encourage deliberate decision making; bad nudges, on the other hand, use bias to nudge people unconsciously into unintentional behaviors. Bad nudges attempt to compel decisions based on economic rationality. Good nudges encourage decisions based on a pragmatic, adaptive, ecological kind of rationality. Policy makers should take note.
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How “nudges” by government can empower citizens without manipulating their preferences or exploiting their biases.

We’re all familiar with the idea of “nudging”—using behavioral mechanisms to encourage people to make certain choices—popularized by Richard Thaler and Cass Sunstein in their bestselling 2008 book Nudge. This approach, also known as “libertarian paternalism,” goes beyond typical programs that simply provide information and incentives; nudges can range from automatic enrollment in a pension plan to flu-shot scheduling. In Nudging, Riccardo Viale explores the evolution of nudging and proposes new approaches that would empower citizens without manipulating them paternalistically. He shows that we can use the tools of the behavioral sciences without abandoning the principle of conscious decision-making.
 
Viale discusses the work of Herbert Simon, Gerd Gigerenzer, Daniel Kahneman, and Amos Tversky that laid the foundation of behavioral economics, describes how policy makers have sought to help people avoid bad decisions, offers examples of effective nudging, and considers how to nudge the nudgers. How can we tell good nudges from bad nudges? Viale explains that good nudges help us avoid bias and encourage deliberate decision making; bad nudges, on the other hand, use bias to nudge people unconsciously into unintentional behaviors. Bad nudges attempt to compel decisions based on economic rationality. Good nudges encourage decisions based on a pragmatic, adaptive, ecological kind of rationality. Policy makers should take note.
Se mere i:
Produktdetaljer
Sprog: Engelsk
Sider: 248
ISBN-13: 9780262544443
Indbinding: Hardback
Udgave:
ISBN-10: 026254444X
Kategori: Økonomi
Udg. Dato: 4 okt 2022
Længde: 25mm
Bredde: 161mm
Højde: 237mm
Forlag: MIT Press Ltd
Oplagsdato: 4 okt 2022
Forfatter(e): Riccardo Viale
Forfatter(e) Riccardo Viale


Kategori Økonomi


Sprog Engelsk


Indbinding Hardback


Sider 248


Udgave


Længde 25mm


Bredde 161mm


Højde 237mm


Udg. Dato 4 okt 2022


Oplagsdato 4 okt 2022

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