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Public Relations and Religion in American History

Af: Margot Opdycke Lamme Engelsk Paperback
SPAR
kr 68

Public Relations and Religion in American History

Af: Margot Opdycke Lamme Engelsk Paperback

Winner of The American Journalism Historians Association Book of the Year Award, 2015

This study of American public relations history traces evangelicalism to corporate public relations via reform and the church-based temperance movement. It encompasses a leading evangelical of the Second Great Awakening, Rev. Charles Grandison Finney, and some of his predecessors; early reformers at Oberlin College, where Finney spent the second half of his life; leaders of the Woman’s Christian Temperance Union and the Anti-Saloon League of America; and twentieth-century public relations pioneer Ivy Ledbetter Lee, whose work reflecting religious and business evangelism has not yet been examined. Observations about American public relations history icon P. T. Barnum, whose life and work touched on many of the themes presented here, also are included as thematic bookends. As such, this study cuts a narrow channel through a wide swath of literature and a broad sweep of historical time, from the mid-eighteenth century to the first decades of the twentieth century, to examine the deeper and deliberate strategies for effecting change, for persuading a community of adherents or opponents, or even a single soul to embrace that which an advocate intentionally presented in a particular way for a specific outcome—prescriptions, as it turned out, not only for religious conversion but also for public relations initiatives.

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Winner of The American Journalism Historians Association Book of the Year Award, 2015

This study of American public relations history traces evangelicalism to corporate public relations via reform and the church-based temperance movement. It encompasses a leading evangelical of the Second Great Awakening, Rev. Charles Grandison Finney, and some of his predecessors; early reformers at Oberlin College, where Finney spent the second half of his life; leaders of the Woman’s Christian Temperance Union and the Anti-Saloon League of America; and twentieth-century public relations pioneer Ivy Ledbetter Lee, whose work reflecting religious and business evangelism has not yet been examined. Observations about American public relations history icon P. T. Barnum, whose life and work touched on many of the themes presented here, also are included as thematic bookends. As such, this study cuts a narrow channel through a wide swath of literature and a broad sweep of historical time, from the mid-eighteenth century to the first decades of the twentieth century, to examine the deeper and deliberate strategies for effecting change, for persuading a community of adherents or opponents, or even a single soul to embrace that which an advocate intentionally presented in a particular way for a specific outcome—prescriptions, as it turned out, not only for religious conversion but also for public relations initiatives.

Produktdetaljer
Sprog: Engelsk
Sider: 220
ISBN-13: 9781138548503
Indbinding: Paperback
Udgave:
ISBN-10: 1138548502
Udg. Dato: 6 feb 2018
Længde: 0mm
Bredde: 229mm
Højde: 152mm
Forlag: Taylor & Francis Ltd
Oplagsdato: 6 feb 2018
Forfatter(e): Margot Opdycke Lamme
Forfatter(e) Margot Opdycke Lamme


Kategori Nyhedsmedier og journalistik


Sprog Engelsk


Indbinding Paperback


Sider 220


Udgave


Længde 0mm


Bredde 229mm


Højde 152mm


Udg. Dato 6 feb 2018


Oplagsdato 6 feb 2018

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