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Strategic Sales and Strategic Marketing

Engelsk Paperback
SPAR
kr 7

Strategic Sales and Strategic Marketing

Engelsk Paperback

There is growing evidence that the traditional role of the sales organization in business-to-business marketing is quickly evolving from a tactical, operational function to a strategic capability concerned with the management of critical processes that support business strategy and deliver value to profitable customers. This topic is of major relevance to scholars in both the sales and marketing domains, and this relevance is underlined by the intense interest of managers and companies in how this field is changing. This collection is a unique gathering of views on the critical issues to be confronted in the strategizing of the sales function, from distinguished scholars from throughout the world. Their focus is on the linkages between strategic marketing and the corollary of strategic sales. This book was published as a special issue of Journal of Strategic Marketing.

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There is growing evidence that the traditional role of the sales organization in business-to-business marketing is quickly evolving from a tactical, operational function to a strategic capability concerned with the management of critical processes that support business strategy and deliver value to profitable customers. This topic is of major relevance to scholars in both the sales and marketing domains, and this relevance is underlined by the intense interest of managers and companies in how this field is changing. This collection is a unique gathering of views on the critical issues to be confronted in the strategizing of the sales function, from distinguished scholars from throughout the world. Their focus is on the linkages between strategic marketing and the corollary of strategic sales. This book was published as a special issue of Journal of Strategic Marketing.

Produktdetaljer
Sprog: Engelsk
Sider: 146
ISBN-13: 9781138879362
Indbinding: Paperback
Udgave:
ISBN-10: 1138879363
Udg. Dato: 10 apr 2015
Længde: 13mm
Bredde: 174mm
Højde: 245mm
Forlag: Taylor & Francis Ltd
Oplagsdato: 10 apr 2015
Forfatter(e):
Forfatter(e)


Kategori Salgs- & markedsføringsledelse


Sprog Engelsk


Indbinding Paperback


Sider 146


Udgave


Længde 13mm


Bredde 174mm


Højde 245mm


Udg. Dato 10 apr 2015


Oplagsdato 10 apr 2015

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