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The Complete Copywriter

Af: Alan Barker Engelsk Paperback
SPAR
kr 7

The Complete Copywriter

Af: Alan Barker Engelsk Paperback

Writing good copy is no longer just about advertising or selling or direct mail. You need to develop a deep understanding of your customers and use your imagination to create and curate content that resonates with them.

As marketing becomes more multi-platformed, more measurable and enabled by digital tools and regenerative-AI, marketing communications must be increasingly nuanced, responsive and with a distinct human touch.

From paid social to press releases, from landing pages to white papers and from internal communications to engaging with customers, the sheer range of writing challenges can feel daunting. How can you keep it targeted? How can you keep it personal? How can you keep it conversational?

The Complete Copywriter gives you all the tools you''ll need to create exceptional marketing copy. This comprehensive guide covers every aspect of the copywriting craft, from creativity and planning, to revision and execution. Learn how to exercise your creativity, be refreshingly adaptable with your words, generate ideas, maintain reader attention, hone your empathy and bring words to life, so that you deliver copy that works every time.

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Writing good copy is no longer just about advertising or selling or direct mail. You need to develop a deep understanding of your customers and use your imagination to create and curate content that resonates with them.

As marketing becomes more multi-platformed, more measurable and enabled by digital tools and regenerative-AI, marketing communications must be increasingly nuanced, responsive and with a distinct human touch.

From paid social to press releases, from landing pages to white papers and from internal communications to engaging with customers, the sheer range of writing challenges can feel daunting. How can you keep it targeted? How can you keep it personal? How can you keep it conversational?

The Complete Copywriter gives you all the tools you''ll need to create exceptional marketing copy. This comprehensive guide covers every aspect of the copywriting craft, from creativity and planning, to revision and execution. Learn how to exercise your creativity, be refreshingly adaptable with your words, generate ideas, maintain reader attention, hone your empathy and bring words to life, so that you deliver copy that works every time.

Forudbestilling - Få besked når varen er på lager!
Produktdetaljer
Sprog: Engelsk
Sider: 288
ISBN-13: 9781398613539
Indbinding: Paperback
Udgave:
ISBN-10: 1398613533
Kategori: Reklame
Udg. Dato: 3 dec 2024
Længde: 0mm
Bredde: 234mm
Højde: 156mm
Forlag: Kogan Page Ltd
Oplagsdato: 3 dec 2024
Forfatter(e): Alan Barker
Forfatter(e) Alan Barker


Kategori Reklame


Sprog Engelsk


Indbinding Paperback


Sider 288


Udgave


Længde 0mm


Bredde 234mm


Højde 156mm


Udg. Dato 3 dec 2024


Oplagsdato 3 dec 2024

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