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The Internet Trap

Af: Matthew Hindman Engelsk Hardback
SPAR
kr 55

The Internet Trap

Af: Matthew Hindman Engelsk Hardback

A book that challenges everything you thought you knew about the online economy

The internet was supposed to fragment audiences and make media monopolies impossible. Instead, behemoths like Google and Facebook now dominate the time we spend online—and grab all the profits from the attention economy. The Internet Trap explains how this happened. This provocative and timely book sheds light on the stunning rise of the digital giants and the online struggles of nearly everyone else—and reveals what small players can do to survive in a game that is rigged against them.

Matthew Hindman shows how seemingly tiny advantages in attracting users can snowball over time. The internet has not reduced the cost of reaching audiences—it has merely shifted who pays and how. Challenging some of the most enduring myths of digital life, Hindman explains why the internet is not the postindustrial technology that has been sold to the public, how it has become mathematically impossible for grad students in a garage to beat Google, and why net neutrality alone is no guarantee of an open internet. He also explains why the challenges for local digital news outlets and other small players are worse than they appear and demonstrates what it really takes to grow a digital audience and stay alive in today’s online economy.

The Internet Trap shows why, even on the internet, there is still no such thing as a free audience.

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A book that challenges everything you thought you knew about the online economy

The internet was supposed to fragment audiences and make media monopolies impossible. Instead, behemoths like Google and Facebook now dominate the time we spend online—and grab all the profits from the attention economy. The Internet Trap explains how this happened. This provocative and timely book sheds light on the stunning rise of the digital giants and the online struggles of nearly everyone else—and reveals what small players can do to survive in a game that is rigged against them.

Matthew Hindman shows how seemingly tiny advantages in attracting users can snowball over time. The internet has not reduced the cost of reaching audiences—it has merely shifted who pays and how. Challenging some of the most enduring myths of digital life, Hindman explains why the internet is not the postindustrial technology that has been sold to the public, how it has become mathematically impossible for grad students in a garage to beat Google, and why net neutrality alone is no guarantee of an open internet. He also explains why the challenges for local digital news outlets and other small players are worse than they appear and demonstrates what it really takes to grow a digital audience and stay alive in today’s online economy.

The Internet Trap shows why, even on the internet, there is still no such thing as a free audience.

Produktdetaljer
Sprog: Engelsk
Sider: 256
ISBN-13: 9780691159263
Indbinding: Hardback
Udgave:
ISBN-10: 0691159262
Udg. Dato: 25 sep 2018
Længde: 23mm
Bredde: 166mm
Højde: 244mm
Forlag: Princeton University Press
Oplagsdato: 25 sep 2018
Forfatter(e): Matthew Hindman
Forfatter(e) Matthew Hindman


Kategori Politiske styreformer: demokrati


Sprog Engelsk


Indbinding Hardback


Sider 256


Udgave


Længde 23mm


Bredde 166mm


Højde 244mm


Udg. Dato 25 sep 2018


Oplagsdato 25 sep 2018

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