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The Rise of the Joyful Economy
Af: Michael Hutter Engelsk Paperback
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kr 73
The Rise of the Joyful Economy
Af: Michael Hutter Engelsk Paperback

This book argues for the increasing importance of the arts as a major resource in fuelling growth through the experiential dimension of today’s economy. As we move from the knowledge economy to a new stage called the joyful economy, consumers shift their spending from physical objects and technical know-how to experiences of joy and disappointment.

This book investigates how artistic ideas are translated into successful commercial production, and how economic growth impacts artistic invention. It examines cases of successful innovation in the creative industries ranging from the Italian Renaissance to the present. The book suggests a framework where social players move in diverse worlds of value, which leads to a stream of controversies and manias that result in the establishment of new joy products. Studies include the effect of linear perspective, as pioneered by Filippo Brunelleschi, the discovery of taste as an argument for consumption, the serial production of Pop Art and the self-commercialization of contemporary works by artists like Takashi Murakami .

This theoretical and empirical study brings together the fields of cultural economics, economic sociology, management studies and cultural history. In doing so, it offers a fascinating study of how creativity has shaped and fuelled commerce.

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This book argues for the increasing importance of the arts as a major resource in fuelling growth through the experiential dimension of today’s economy. As we move from the knowledge economy to a new stage called the joyful economy, consumers shift their spending from physical objects and technical know-how to experiences of joy and disappointment.

This book investigates how artistic ideas are translated into successful commercial production, and how economic growth impacts artistic invention. It examines cases of successful innovation in the creative industries ranging from the Italian Renaissance to the present. The book suggests a framework where social players move in diverse worlds of value, which leads to a stream of controversies and manias that result in the establishment of new joy products. Studies include the effect of linear perspective, as pioneered by Filippo Brunelleschi, the discovery of taste as an argument for consumption, the serial production of Pop Art and the self-commercialization of contemporary works by artists like Takashi Murakami .

This theoretical and empirical study brings together the fields of cultural economics, economic sociology, management studies and cultural history. In doing so, it offers a fascinating study of how creativity has shaped and fuelled commerce.

Produktdetaljer
Sprog: Engelsk
Sider: 222
ISBN-13: 9781138795297
Indbinding: Paperback
Udgave:
ISBN-10: 1138795291
Udg. Dato: 31 mar 2015
Længde: 13mm
Bredde: 233mm
Højde: 160mm
Oplagsdato: 31 mar 2015
Forfatter(e): Michael Hutter
Forfatter(e) Michael Hutter


Kategori Social- & Kulturhistorie


Sprog Engelsk


Indbinding Paperback


Sider 222


Udgave


Længde 13mm


Bredde 233mm


Højde 160mm


Udg. Dato 31 mar 2015


Oplagsdato 31 mar 2015

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