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Thought Leadership

Af: Laurie Young Engelsk Paperback
SPAR
kr 48

Thought Leadership

Af: Laurie Young Engelsk Paperback

Like most buzzwords, thought leadership is an often misused and misunderstood term. But what is it really? And why do many of the world''s leading companies invest serious money and smart people into this mysterious practice, building dedicated business units to create it? It sounds like business jargon, but this ill-defined term captures a key practice that has been used for many years to create success for individuals, charities and vast companies.

Drawing on over 30 years of experience engaging with thought leadership, Laurie Young provides an extensive examination of its history, its purpose, its future, and how you can make thought leadership work for you. Packed with ground-breaking case studies from global organisations such as IBM, Deloitte, Allen & Overy, Fairtrade, Philips and Unilever; and with over 50 unique interviews with some of the world''s acknowledged business leaders, Thought Leadership can help anyone involved in the business decision-making process to gain alignment across their company regarding the challenges they face.

Thought Leadership can come from any source in business - unique insight, research, executives, customer engagement, product managers, and expert professionals -. We all have knowledge, experience and a point of view. Laurie Young''s accessible look at this fascinating and vital business practice is your first step to making thought leadership work for you and your organisation.

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Like most buzzwords, thought leadership is an often misused and misunderstood term. But what is it really? And why do many of the world''s leading companies invest serious money and smart people into this mysterious practice, building dedicated business units to create it? It sounds like business jargon, but this ill-defined term captures a key practice that has been used for many years to create success for individuals, charities and vast companies.

Drawing on over 30 years of experience engaging with thought leadership, Laurie Young provides an extensive examination of its history, its purpose, its future, and how you can make thought leadership work for you. Packed with ground-breaking case studies from global organisations such as IBM, Deloitte, Allen & Overy, Fairtrade, Philips and Unilever; and with over 50 unique interviews with some of the world''s acknowledged business leaders, Thought Leadership can help anyone involved in the business decision-making process to gain alignment across their company regarding the challenges they face.

Thought Leadership can come from any source in business - unique insight, research, executives, customer engagement, product managers, and expert professionals -. We all have knowledge, experience and a point of view. Laurie Young''s accessible look at this fascinating and vital business practice is your first step to making thought leadership work for you and your organisation.

Produktdetaljer
Sprog: Engelsk
Sider: 344
ISBN-13: 9780749465117
Indbinding: Paperback
Udgave:
ISBN-10: 0749465115
Kategori: Salg og marketing
Udg. Dato: 3 okt 2013
Længde: 19mm
Bredde: 232mm
Højde: 156mm
Forlag: Kogan Page Ltd
Oplagsdato: 3 okt 2013
Forfatter(e): Laurie Young
Forfatter(e) Laurie Young


Kategori Salg og marketing


Sprog Engelsk


Indbinding Paperback


Sider 344


Udgave


Længde 19mm


Bredde 232mm


Højde 156mm


Udg. Dato 3 okt 2013


Oplagsdato 3 okt 2013

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