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Fundamentals of Advertising

Af: John Wilmshurst, Adrian Mackay Engelsk Paperback
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kr 85

Fundamentals of Advertising

Af: John Wilmshurst, Adrian Mackay Engelsk Paperback
The Fundamentals of Advertising is widely recognized as the most comprehensive and informative introduction to the area for both professionals and students. The new edition has been fully revised and updated and provides a comprehensive coverage of the whole business of advertising and its associated promotional areas, including public relations, sales promotion and sponsorship.

The authors use a wide range of examples to illustrate their themes and an informative series of guidelines and checklists of value not only to students but to those applying the various techniques.

Topics the authors examine include: The role of the advertising agencies, Planning advertising campaigns, Setting budgets, The scope of below-the-line promotion, How advertising materials are created and produced, The issue of control in advertising, International advertising.

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The Fundamentals of Advertising is widely recognized as the most comprehensive and informative introduction to the area for both professionals and students. The new edition has been fully revised and updated and provides a comprehensive coverage of the whole business of advertising and its associated promotional areas, including public relations, sales promotion and sponsorship.

The authors use a wide range of examples to illustrate their themes and an informative series of guidelines and checklists of value not only to students but to those applying the various techniques.

Topics the authors examine include: The role of the advertising agencies, Planning advertising campaigns, Setting budgets, The scope of below-the-line promotion, How advertising materials are created and produced, The issue of control in advertising, International advertising.

Produktdetaljer
Sprog: Engelsk
Sider: 408
ISBN-13: 9780750615624
Indbinding: Paperback
Udgave:
ISBN-10: 0750615621
Kategori: Reklame
Udg. Dato: 1 sep 1999
Længde: 23mm
Bredde: 233mm
Højde: 163mm
Forlag: Taylor & Francis Ltd
Oplagsdato: 1 sep 1999
Forfatter(e) John Wilmshurst, Adrian Mackay


Kategori Reklame


Sprog Engelsk


Indbinding Paperback


Sider 408


Udgave


Længde 23mm


Bredde 233mm


Højde 163mm


Udg. Dato 1 sep 1999


Oplagsdato 1 sep 1999

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