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Mapping Out Marketing

Engelsk Paperback
SPAR
kr 35

Mapping Out Marketing

Engelsk Paperback

Sea-changes in society, technology, consumer expectations and our understanding of behavioral economics have caused us to rethink our understanding of the scope of knowledge required to navigate, analyze and shape consumer behavior.

You hold in your hand a field guide for this adventure. Ron Hill and Cait Lamberton have gathered together the very top professors from around the world and invited them to share the beliefs, practices and wisdom that they have developed and honed across years and contexts.

Each of these luminaries shares personal stories and deep insights about the way that not only business works, but the way we, ourselves, navigate the world. These short contributions are contained in eight "destinations" that showcase overlapping and essential topics, ranging from technology to subsistence marketplaces, followed by unique questions that are answered by the material provided. The research described has helped the field understand the central role of exchange in marketing relationships, and how product features, pricing strategies, delivery mechanism and various communication modalities create or fail to produce functioning marketplaces around the world. In addition, it reminds us all of the need to continue to learn, to grow, and to share our knowledge – in whatever corner of the marketing world we find ourselves.

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Sea-changes in society, technology, consumer expectations and our understanding of behavioral economics have caused us to rethink our understanding of the scope of knowledge required to navigate, analyze and shape consumer behavior.

You hold in your hand a field guide for this adventure. Ron Hill and Cait Lamberton have gathered together the very top professors from around the world and invited them to share the beliefs, practices and wisdom that they have developed and honed across years and contexts.

Each of these luminaries shares personal stories and deep insights about the way that not only business works, but the way we, ourselves, navigate the world. These short contributions are contained in eight "destinations" that showcase overlapping and essential topics, ranging from technology to subsistence marketplaces, followed by unique questions that are answered by the material provided. The research described has helped the field understand the central role of exchange in marketing relationships, and how product features, pricing strategies, delivery mechanism and various communication modalities create or fail to produce functioning marketplaces around the world. In addition, it reminds us all of the need to continue to learn, to grow, and to share our knowledge – in whatever corner of the marketing world we find ourselves.

Produktdetaljer
Sprog: Engelsk
Sider: 194
ISBN-13: 9781138082236
Indbinding: Paperback
Udgave:
ISBN-10: 1138082236
Udg. Dato: 17 maj 2018
Længde: 18mm
Bredde: 226mm
Højde: 244mm
Forlag: Taylor & Francis Ltd
Oplagsdato: 17 maj 2018
Forfatter(e):
Forfatter(e)


Kategori Arbejds- & erhvervspsykologi


Sprog Engelsk


Indbinding Paperback


Sider 194


Udgave


Længde 18mm


Bredde 226mm


Højde 244mm


Udg. Dato 17 maj 2018


Oplagsdato 17 maj 2018

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