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A Very Short, Fairly Interesting, Reasonably Cheap Book About... International Marketing
Af: A J Earley Engelsk Paperback
SPAR
kr 53
A Very Short, Fairly Interesting, Reasonably Cheap Book About... International Marketing
Af: A J Earley Engelsk Paperback
Conceived by Chris Grey, the Very Short, Fairly Interesting and Reasonably Cheap series offers an antidote to conventional textbooks. Each book takes a core area of the curriculum and turns it on its head by providing a critical and sophisticated overview of the key issues and debates in an informal, conversational and often humorous way.

Looking beyond the usual colonial narrative of the subject, Amanda Earley encourages the reader to think reflectively and critically about overlooked aspects of International Marketing such as power relations, history, ethics, culture and politics. Examples are provided throughout with coverage of student-friendly brands such as Apple, Facebook and Google and their role in international marketing practices today. The author draws on history and the colonial era as well as illustrating the failure of American brands to break into other markets. There are also gritty, thought-provoking examples around racial divides in Asia and Australia.

Need another "VSFI" book? Browse the series here
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Conceived by Chris Grey, the Very Short, Fairly Interesting and Reasonably Cheap series offers an antidote to conventional textbooks. Each book takes a core area of the curriculum and turns it on its head by providing a critical and sophisticated overview of the key issues and debates in an informal, conversational and often humorous way.

Looking beyond the usual colonial narrative of the subject, Amanda Earley encourages the reader to think reflectively and critically about overlooked aspects of International Marketing such as power relations, history, ethics, culture and politics. Examples are provided throughout with coverage of student-friendly brands such as Apple, Facebook and Google and their role in international marketing practices today. The author draws on history and the colonial era as well as illustrating the failure of American brands to break into other markets. There are also gritty, thought-provoking examples around racial divides in Asia and Australia.

Need another "VSFI" book? Browse the series here
Produktdetaljer
Sprog: Engelsk
Sider: 216
ISBN-13: 9781526456878
Indbinding: Paperback
Udgave:
ISBN-10: 1526456877
Udg. Dato: 2 aug 2019
Længde: 10mm
Bredde: 198mm
Højde: 130mm
Oplagsdato: 2 aug 2019
Forfatter(e): A J Earley
Forfatter(e) A J Earley


Kategori International handel


Sprog Engelsk


Indbinding Paperback


Sider 216


Udgave


Længde 10mm


Bredde 198mm


Højde 130mm

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