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Advanced Brand Management -- 3rd Edition
Af: Paul Temporal Engelsk Hardback
SPAR
kr 111
Advanced Brand Management -- 3rd Edition
Af: Paul Temporal Engelsk Hardback

Brands have never been more important than they are today.

As Paul Temporal explains in this fully revised and updated third edition of his classic bestseller, the challenges of the business world are greater now than ever before. Brand managers have to cope with a broader range of variables and pressures from the marketplace and consumers. The lifeline of a strong brand can mean the difference between success and failure, or survival and extinction, in this turbulent environment.

But what constitutes a strong brand? How should it be developed and managed? How do you activate and manage a winning brand strategy? Advanced Brand Management is the indispensable guide that provides all the answers.

Paul Temporal addresses every issue related to brand management in the 21st century, providing the background theory and illustrating this with thoughtful case studies from across the business world.

In this third edition, all chapters have been updated, and a completely new chapter is included on the growth of the digital world and the use of the Internet. Throughout, there is an increased emphasis on brand strategy and updates to case studies, with entirely new cases being added.

If you want to make your own branding a success, you can''t afford to be without Advanced Brand Management.

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Brands have never been more important than they are today.

As Paul Temporal explains in this fully revised and updated third edition of his classic bestseller, the challenges of the business world are greater now than ever before. Brand managers have to cope with a broader range of variables and pressures from the marketplace and consumers. The lifeline of a strong brand can mean the difference between success and failure, or survival and extinction, in this turbulent environment.

But what constitutes a strong brand? How should it be developed and managed? How do you activate and manage a winning brand strategy? Advanced Brand Management is the indispensable guide that provides all the answers.

Paul Temporal addresses every issue related to brand management in the 21st century, providing the background theory and illustrating this with thoughtful case studies from across the business world.

In this third edition, all chapters have been updated, and a completely new chapter is included on the growth of the digital world and the use of the Internet. Throughout, there is an increased emphasis on brand strategy and updates to case studies, with entirely new cases being added.

If you want to make your own branding a success, you can''t afford to be without Advanced Brand Management.

Produktdetaljer
Sprog: Engelsk
Sider: 302
ISBN-13: 9780857195890
Indbinding: Hardback
Udgave:
ISBN-10: 0857195891
Udg. Dato: 25 feb 2019
Længde: 21mm
Bredde: 166mm
Højde: 241mm
Oplagsdato: 25 feb 2019
Forfatter(e): Paul Temporal
Forfatter(e) Paul Temporal


Kategori Forretningsstrategier


Sprog Engelsk


Indbinding Hardback


Sider 302


Udgave


Længde 21mm


Bredde 166mm


Højde 241mm

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