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Advertising
Af: Chris Fill, Graham Hughes, Scott De Francesco Engelsk Paperback
SPAR
kr 268
Advertising
Af: Chris Fill, Graham Hughes, Scott De Francesco Engelsk Paperback

The book covers advertising from top to bottom, including the history and development of the advertising industry, the academic thinking that underpins how advertising is practiced today and the strategies used in both conventional and digital advertising today.

It offers extensive coverage of traditional and contemporary approaches to all mainstream media, strategy and planning, insights into the creative advertising process and how messages and content are developed and a wealth of contemporary examples from around Europe and beyond.

Importantly, the book also includes coverage of the challenges of measuring and delivering tangible results. This book is the essential companion for undergraduate, postgraduate and professional students studying Advertising, Media and related subjects. 

 

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The book covers advertising from top to bottom, including the history and development of the advertising industry, the academic thinking that underpins how advertising is practiced today and the strategies used in both conventional and digital advertising today.

It offers extensive coverage of traditional and contemporary approaches to all mainstream media, strategy and planning, insights into the creative advertising process and how messages and content are developed and a wealth of contemporary examples from around Europe and beyond.

Importantly, the book also includes coverage of the challenges of measuring and delivering tangible results. This book is the essential companion for undergraduate, postgraduate and professional students studying Advertising, Media and related subjects. 

 

Produktdetaljer
Sprog: Engelsk
Sider: 416
ISBN-13: 9780273760894
Indbinding: Paperback
Udgave:
ISBN-10: 0273760890
Udg. Dato: 24 sep 2012
Længde: 19mm
Bredde: 265mm
Højde: 196mm
Oplagsdato: 24 sep 2012
Forfatter(e) Chris Fill, Graham Hughes, Scott De Francesco


Kategori Salgs- & markedsføringsledelse


Sprog Engelsk


Indbinding Paperback


Sider 416


Udgave


Længde 19mm


Bredde 265mm


Højde 196mm

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