Hurtig levering
Fremragende Trustpilot
Op til 20% Rabat på nye medlemsordrer
Kurv
Advertising Theory
Engelsk Paperback
SPAR
kr 176
Advertising Theory
Engelsk Paperback
Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working knowledge of the primary theoretical approaches of advertising, offering a comprehensive synthesis of the vast literature in the area. Editors Shelly Rodgers and Esther Thorson have developed this volume as a forum in which to compare, contrast, and evaluate advertising theories in a comprehensive and structured presentation. With new chapters on forms of advertising, theories, and concepts, and an emphasis on the role of new technology, this new edition is uniquely positioned to provide detailed overviews of advertising theory.

Utilizing McGuire’s persuasion matrix as the structural model for each chapter, the text offers a wider lens through which to view the phenomenon of advertising as it operates within various environments. Within each area of advertising theory—and across advertising contexts—both traditional and non-traditional approaches are addressed, including electronic word-of-mouth advertising, user-generated advertising, and social media advertising contexts.

This new edition includes a balance of theory and practice that will help provide a working knowledge of the primary theoretical approaches and will help readers synthesize the vast literature on advertising with the in-depth understanding of practical case studies and examples within every chapter. It also looks at mobile advertising in a broader context beyond the classroom and explores new areas such as native advertising, political advertising, mobile advertising, and digital video gaming.

Kampagne pris Velkomst pris 437 kr
Medlemspris 455 kr
Kampagnepris og medlemspris er kun for medlemmer. Du bliver automatisk medlem når du køber til medlems- og kampagnepris. Få 7 dages gratis medlemskab (herefter automatisk 89 kr/30 dage). Læs mere om fordelene
Gratis fragt
5 - 7 hverdage
10 kr
Lavt pakkegebyr
Bogen er desværre udsolgt fra forlaget - se andre bøger af samme genre her
Normalpris 613 kr
Fragt: 59 kr
7 - 10 hverdage
20 kr
Pakkegebyr
Bogen er desværre udsolgt fra forlaget - se andre bøger af samme genre her
Spar 176 kr
Velkommen 10%
God 15.773 anmeldelser på
Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working knowledge of the primary theoretical approaches of advertising, offering a comprehensive synthesis of the vast literature in the area. Editors Shelly Rodgers and Esther Thorson have developed this volume as a forum in which to compare, contrast, and evaluate advertising theories in a comprehensive and structured presentation. With new chapters on forms of advertising, theories, and concepts, and an emphasis on the role of new technology, this new edition is uniquely positioned to provide detailed overviews of advertising theory.

Utilizing McGuire’s persuasion matrix as the structural model for each chapter, the text offers a wider lens through which to view the phenomenon of advertising as it operates within various environments. Within each area of advertising theory—and across advertising contexts—both traditional and non-traditional approaches are addressed, including electronic word-of-mouth advertising, user-generated advertising, and social media advertising contexts.

This new edition includes a balance of theory and practice that will help provide a working knowledge of the primary theoretical approaches and will help readers synthesize the vast literature on advertising with the in-depth understanding of practical case studies and examples within every chapter. It also looks at mobile advertising in a broader context beyond the classroom and explores new areas such as native advertising, political advertising, mobile advertising, and digital video gaming.

Se mere i:
Produktdetaljer
Sprog: Engelsk
Sider: 548
ISBN-13: 9780815382508
Indbinding: Paperback
Udgave:
ISBN-10: 0815382502
Kategori: Reklame
Udg. Dato: 1 maj 2019
Længde: 31mm
Bredde: 224mm
Højde: 147mm
Oplagsdato: 1 maj 2019
Forfatter(e):
Forfatter(e)


Kategori Reklame


Sprog Engelsk


Indbinding Paperback


Sider 548


Udgave


Længde 31mm


Bredde 224mm


Højde 147mm

MEDLEMSFORDELE
GRATIS FRAGT
SPAR OP TIL 90%
Andre har også købt
BOG (INDBUNDET)
Kampagne pris kr 262

kr 349
Normalpris
kr 271
Medlemspris
SPAR
kr 87
BOG (INDBUNDET)
Kampagne pris kr 199

kr 320
Normalpris
kr 211
Medlemspris
SPAR
kr 121
BOG (INDBUNDET)
Kampagne pris kr 148

kr 199
Normalpris
kr 153
Medlemspris
SPAR
kr 51
BOG (INDBUNDET)
Kampagne pris kr 380

kr 499
Normalpris
kr 392
Medlemspris
SPAR
kr 119
BOG (INDBUNDET)
Kampagne pris kr 919

kr 1.499
Normalpris
kr 977
Medlemspris
SPAR
kr 580
BOG (INDBUNDET)
Kampagne pris kr 29

kr 134
Normalpris
kr 40
Medlemspris
SPAR
kr 105
BOG (INDBUNDET)
Kampagne pris kr 182

kr 250
Normalpris
kr 189
Medlemspris
SPAR
kr 68
BOG (HÆFTET)
Kampagne pris kr 188

kr 269
Normalpris
kr 196
Medlemspris
SPAR
kr 81
BOG (INDBUNDET)
Kampagne pris kr 203

kr 300
Normalpris
kr 213
Medlemspris
SPAR
kr 97
BOG (HÆFTET)
Kampagne pris kr 27

kr 227
Normalpris
kr 47
Medlemspris
SPAR
kr 200
BOG (INDBUNDET)
Kampagne pris kr 211

kr 299
Normalpris
kr 220
Medlemspris
SPAR
kr 88
BOG (INDBUNDET)
Kampagne pris kr 199

kr 300
Normalpris
kr 209
Medlemspris
SPAR
kr 101
BOG (INDBUNDET)
Kampagne pris kr 119

kr 120
Normalpris
kr 119
Medlemspris
SPAR
kr 1
BOG (PAPERBACK)
Kampagne pris kr 165

kr 197
Normalpris
kr 168
Medlemspris
SPAR
kr 32
BOG (INDBUNDET)
Kampagne pris kr 191

kr 300
Normalpris
kr 202
Medlemspris
SPAR
kr 109
BOG (HARDBACK)
Kampagne pris kr 223

kr 299
Normalpris
kr 231
Medlemspris
SPAR
kr 76
BOG (HÆFTET)
Kampagne pris kr 164

kr 199
Normalpris
kr 168
Medlemspris
SPAR
kr 35
BOG (HÆFTET)
Kampagne pris kr 211

kr 299
Normalpris
kr 220
Medlemspris
SPAR
kr 88
BOG (INDBUNDET)
Kampagne pris kr 216

kr 279
Normalpris
kr 222
Medlemspris
SPAR
kr 63
BOG (HÆFTET)
Kampagne pris kr 207

kr 269
Normalpris
kr 213
Medlemspris
SPAR
kr 62