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Air Wars
Af: Darrell M. West Engelsk Paperback
SPAR
kr 202
Air Wars
Af: Darrell M. West Engelsk Paperback
Tracing the evolution of political advertising from 1952 through 2016, Darrell M. West returns with his much anticipated Seventh Edition of Air Wars: Television Advertising and Social Media in Election Campaigns, 1952-2016. Integrating the latest data and key events from the 2016 campaigns—including the most provocative presidential campaign in recent decades and the surprising victory of Donald Trump—West provides in-depth examination and insight into how candidates plan and execute advertising and social media campaigns, how the media covers these campaigns, and how American voters are ultimately influenced by them.

This new edition includes coverage of social media campaigning, nano-targeting strategies in a fragmented electorate, and thorough analysis of the 2016 presidential campaign, from the candidates’ use of Twitter to concerns over falsehoods and deception, the impact of ads and debates on candidate perceptions, and the risks to democratic elections from new campaign developments.

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Tracing the evolution of political advertising from 1952 through 2016, Darrell M. West returns with his much anticipated Seventh Edition of Air Wars: Television Advertising and Social Media in Election Campaigns, 1952-2016. Integrating the latest data and key events from the 2016 campaigns—including the most provocative presidential campaign in recent decades and the surprising victory of Donald Trump—West provides in-depth examination and insight into how candidates plan and execute advertising and social media campaigns, how the media covers these campaigns, and how American voters are ultimately influenced by them.

This new edition includes coverage of social media campaigning, nano-targeting strategies in a fragmented electorate, and thorough analysis of the 2016 presidential campaign, from the candidates’ use of Twitter to concerns over falsehoods and deception, the impact of ads and debates on candidate perceptions, and the risks to democratic elections from new campaign developments.

Produktdetaljer
Sprog: Engelsk
Sider: 192
ISBN-13: 9781506329833
Indbinding: Paperback
Udgave:
ISBN-10: 1506329837
Udg. Dato: 22 maj 2017
Længde: 18mm
Bredde: 199mm
Højde: 232mm
Oplagsdato: 22 maj 2017
Forfatter(e): Darrell M. West
Forfatter(e) Darrell M. West


Kategori Medievidenskab: reklame og samfund


Sprog Engelsk


Indbinding Paperback


Sider 192


Udgave


Længde 18mm


Bredde 199mm


Højde 232mm

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