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Beyond Brand
Af: Craig McVoy Engelsk Paperback
SPAR
kr 50
Beyond Brand
Af: Craig McVoy Engelsk Paperback

We are experiencing a significant shift in the factors that define a successful business of any shape or size.

Smarter shoppers, higher expectations of customers and employees, and the challenges of today’s technology are forcing businesses to rethink their approach.

Product and price are now so similar across most industries that customers no longer choose you because of what you sell, or the price you charge. They choose you because of how you make them feel and how easy you are to do business with. The experience that you deliver to your customers and employees affects brand loyalty more than any other factor.

In order to fall in love with your brand, people need to get it. Beyond Brand tells you how to:

•           Create a Brand Experience to deliver sustainable profit growth for your business

•           Uncover the Seven Principles to attract and retain more customers

•           Develop your USP to differentiate you from your competition

•           Build a long-term emotional connection with your customers and employees

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We are experiencing a significant shift in the factors that define a successful business of any shape or size.

Smarter shoppers, higher expectations of customers and employees, and the challenges of today’s technology are forcing businesses to rethink their approach.

Product and price are now so similar across most industries that customers no longer choose you because of what you sell, or the price you charge. They choose you because of how you make them feel and how easy you are to do business with. The experience that you deliver to your customers and employees affects brand loyalty more than any other factor.

In order to fall in love with your brand, people need to get it. Beyond Brand tells you how to:

•           Create a Brand Experience to deliver sustainable profit growth for your business

•           Uncover the Seven Principles to attract and retain more customers

•           Develop your USP to differentiate you from your competition

•           Build a long-term emotional connection with your customers and employees

Produktdetaljer
Sprog: Engelsk
Sider: 244
ISBN-13: 9781781333051
Indbinding: Paperback
Udgave:
ISBN-10: 178133305X
Udg. Dato: 7 jun 2018
Længde: 15mm
Bredde: 141mm
Højde: 215mm
Oplagsdato: 7 jun 2018
Forfatter(e): Craig McVoy
Forfatter(e) Craig McVoy


Kategori Markedsundersøgelser


Sprog Engelsk


Indbinding Paperback


Sider 244


Udgave


Længde 15mm


Bredde 141mm


Højde 215mm

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