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Brand Positioning
SPAR
kr 42

Brand Positioning is an English translation of an exceptionally well-renowned Dutch textbook, which provides a practical approach to analysing, defining and developing a brand’s positioning strategy.

Divided into three key parts, the book works step-by-step through the creation of an effective marketing strategy, combining an academic approach with the strategic and operational guidelines, tools and techniques required. Unlike other textbooks, it has a unique focus on the relationship between branding, marketing and communications, exploring brand values, brand identity and brand image, and analysing how these can be transformed into a successful positioning strategy, using international case studies, examples and practical exercises.

This textbook will be core reading for advanced undergraduate and postgraduate students of marketing strategy, branding, marketing communications and consumer behaviour. It will also be of great value to marketing and communications professionals looking to develop and maintain their company’s brand.

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Brand Positioning is an English translation of an exceptionally well-renowned Dutch textbook, which provides a practical approach to analysing, defining and developing a brand’s positioning strategy.

Divided into three key parts, the book works step-by-step through the creation of an effective marketing strategy, combining an academic approach with the strategic and operational guidelines, tools and techniques required. Unlike other textbooks, it has a unique focus on the relationship between branding, marketing and communications, exploring brand values, brand identity and brand image, and analysing how these can be transformed into a successful positioning strategy, using international case studies, examples and practical exercises.

This textbook will be core reading for advanced undergraduate and postgraduate students of marketing strategy, branding, marketing communications and consumer behaviour. It will also be of great value to marketing and communications professionals looking to develop and maintain their company’s brand.

Produktdetaljer
Sprog: Engelsk
Sider: 254
ISBN-13: 9780367250195
Indbinding: Paperback
Udgave:
ISBN-10: 0367250195
Kategori: Reklame
Udg. Dato: 6 feb 2020
Længde: 13mm
Bredde: 179mm
Højde: 246mm
Oplagsdato: 6 feb 2020
Forfatter(e) Erik (Amsterdam University of Applied Sciences Kostelijk, Karel Jan (Hanze University of Applied Sciences Alsem, Karel Jan Alsem, Erik Kostelijk


Kategori Reklame


Sprog Engelsk


Indbinding Paperback


Sider 254


Udgave


Længde 13mm


Bredde 179mm


Højde 246mm

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