This practical guide is for anyone contemplating coaching as a career: coaches in training, coaches already trained and hoping to build a thriving business. This totally revised second edition offers step by step guidance on what to do:

• What does it take to succeed as a coach? How long does it take?

• Why it matters to get practice clients and where to find them

• Why is it so important to think like a buyer rather than like a seller?

• What can you charge?

• How do you make yourself distinctive in a crowded market?

• What do you need to do to attract clients? Which marketing materials and methods pay off and which are a waste of time?

• How can you exploit social media?

• Overcoming your fear of selling: how to sell with integrity

• Going for growth: what is involved in building an even bigger business?

Phil Hayes, Chairman, Management Futures, UK

“Another great book from Jenny Rogers... As always with Jenny’s books, a new edition does not simply mean a few typos corrected and a couple of new references.”
Jane Cook, Managing Director,  Linden Learning, UK

“In a marketplace crowded with quick fixes and unrealistic promises, this book is a breath of fresh air!"
Leni Wildflower, PhD, PCC, Knowledge Based Coaching in the Workplace, Fielding Graduate University, USA

“This book is a must read for anyone who wants to earn a living through coaching."

Susan Binnersley, MD h2h resources limited, UK

“This is a book that challenges and inspires, and you will find yourself recommending it to other people, who may not even be coaches.”

Margaret Kelly, Executive Coach, Margaret Kelly Consulting, UK & Ireland

“This book is an obvious must for anybody who wants to build a coaching business. But I would also recommend this inspiring and comprehensive book to anybody who thinks of different options in their professional life.”

Dorota Porażka, Vice-President of the Board, DORADCA Consultants Ltd, Poland

“I strongly recommend this book.”
Ana Oliveira Pinto, Executive Coach, Portugal

“This book is a must for coaches wanting business success.”

Jacqui Harper, INSEAD lecturer, Communication Coach, Author, Speaker

“A must-read for anyone wanting to build a coaching business.”
Mark Wakefield, Director, Vogel Wakefield, the counter-consultancy, UK

"A clear, systematic and down-to-earth primer on how to start, build and maintain a professional coaching business."
Clare Brigstocke, Executive Coach, Lateralshift

“Jenny Rogers’ earlier Developing a Coaching Business has been a mainstay for Meyler Campbell Graduates for years, but this new version is even better.”
Daniel Burke, Chairman, Meyler Campbell