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Building Brand Experiences
Af: Darren Coleman, Dr Darren Coleman Engelsk Paperback
SPAR
kr 67
Building Brand Experiences
Af: Darren Coleman, Dr Darren Coleman Engelsk Paperback

Retaining brand relevance is fundamental to organizational success, and an increasing challenge that high-level marketing professionals now face.

In the past, many have responded with product or price-based competition, yet this can only propel a brand so far when it comes to retaining long-term relevance. Research shows that consumers are in fact driven by emotion and positive brand experiences have the power to drive engagement, while simultaneously offering countless options for competitive differentiation. Building Brand Experiences enables managers and executives to realize this and create tailored, relevant experiences that will appeal to consumers and drive brand performance.

Practically structured around The Brand Experience Blueprint, Building Brand Experiences provides a step-by-step guide to the process of building effective brand experiences based on tried-and-tested tools, templates and informed research. Combining expert insight and real-world examples in an anecdotal and digestible way, Building Brand Experiences is the essential guide to crafting relevant experiences that consumers will love, to improve brand engagement and drive results.

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Retaining brand relevance is fundamental to organizational success, and an increasing challenge that high-level marketing professionals now face.

In the past, many have responded with product or price-based competition, yet this can only propel a brand so far when it comes to retaining long-term relevance. Research shows that consumers are in fact driven by emotion and positive brand experiences have the power to drive engagement, while simultaneously offering countless options for competitive differentiation. Building Brand Experiences enables managers and executives to realize this and create tailored, relevant experiences that will appeal to consumers and drive brand performance.

Practically structured around The Brand Experience Blueprint, Building Brand Experiences provides a step-by-step guide to the process of building effective brand experiences based on tried-and-tested tools, templates and informed research. Combining expert insight and real-world examples in an anecdotal and digestible way, Building Brand Experiences is the essential guide to crafting relevant experiences that consumers will love, to improve brand engagement and drive results.

Produktdetaljer
Sprog: Engelsk
Sider: 296
ISBN-13: 9780749481568
Indbinding: Paperback
Udgave:
ISBN-10: 0749481560
Udg. Dato: 3 jul 2018
Længde: 16mm
Bredde: 157mm
Højde: 233mm
Oplagsdato: 3 jul 2018
Forfatter(e) Darren Coleman, Dr Darren Coleman


Kategori Salgs- & markedsføringsledelse


Sprog Engelsk


Indbinding Paperback


Sider 296


Udgave


Længde 16mm


Bredde 157mm


Højde 233mm

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