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Business Modeling for Life Science and Biotech Companies
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kr 153
Business Modeling for Life Science and Biotech Companies

Most books on the biotechnology industry focus on scientific and technological challenges, ignoring the entrepreneurial and managerial complexities faced bio-entrepreneurs. The Business Models for Life Science Firms aims to fill this gap by offering managers in this rapid growth industry the tools needed to design and implement an effective business model customized for the unique needs of research intensive organizations.

Onetti and Zucchella begin by unpacking the often-used ‘business model’ term, examining key elements of business model conceptualization and offering a three tier approach with a clear separation between the business model and strategy: focus, exploring the different activities carried out by the organization; locus, evaluating where organizational activities are centered; and modus, testing the execution of the organization’s activities. The business model thus defines the unique way in which a company delivers on its promise to its customers. The theory and applications adopt a global approach, offering business cases from a variety of biotech companies around the world.

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Most books on the biotechnology industry focus on scientific and technological challenges, ignoring the entrepreneurial and managerial complexities faced bio-entrepreneurs. The Business Models for Life Science Firms aims to fill this gap by offering managers in this rapid growth industry the tools needed to design and implement an effective business model customized for the unique needs of research intensive organizations.

Onetti and Zucchella begin by unpacking the often-used ‘business model’ term, examining key elements of business model conceptualization and offering a three tier approach with a clear separation between the business model and strategy: focus, exploring the different activities carried out by the organization; locus, evaluating where organizational activities are centered; and modus, testing the execution of the organization’s activities. The business model thus defines the unique way in which a company delivers on its promise to its customers. The theory and applications adopt a global approach, offering business cases from a variety of biotech companies around the world.

Produktdetaljer
Sprog: Engelsk
Sider: 196
ISBN-13: 9781138616905
Indbinding: Paperback
Udgave:
ISBN-10: 1138616907
Udg. Dato: 8 jun 2018
Længde: 21mm
Bredde: 152mm
Højde: 226mm
Oplagsdato: 8 jun 2018
Forfatter(e) Antonella (University of Pavia Zucchella, Alberto (Insubria University Onetti, Antonella Zucchella, Alberto Onetti


Kategori Forretningsstrategier


Sprog Engelsk


Indbinding Paperback


Sider 196


Udgave


Længde 21mm


Bredde 152mm


Højde 226mm

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