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China's Super Consumers
Af: Savio Chan, Michael Zakkour Engelsk Hardback
SPAR
kr 83
China's Super Consumers
Af: Savio Chan, Michael Zakkour Engelsk Hardback
Chinese Consumers are Changing The World – Understand Them and Sell To Them

China has transformed itself from a feudal economy in the 19th century, to Mao and Communism in the 20th century, to the largest consumer market in the world by the early 21st century. China''s Super Consumers explores the extraordinary birth of consumerism in China and explains who these super consumers are. China''s Super Consumers offers an in-depth explanation of what''s inside the minds of Chinese consumers and explores what they buy, where they buy, how they buy, and most importantly why they buy.

The book is filled with real-world stories of the foreign and domestic companies, leading brands, and top executives who have succeeded in selling to this burgeoning marketplace. This remarkable book also takes you inside the boardrooms of the people who understand Chinese consumers and have had success in the Chinese market.

  • A hands-on resource for succeeding in the Chinese marketplace
  • Filled with real-world stories of companies who have made an impact in China
  • Discover what the Chinese consumer wants and how to deliver the goods
  • Written by Savio Chan and Michael Zakkour, two leading experts on the Chinese market

This book is an invaluable resource for anyone who wants a clear understanding of how China''s Super Consumers are changing the world and how to sell to them.

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Chinese Consumers are Changing The World – Understand Them and Sell To Them

China has transformed itself from a feudal economy in the 19th century, to Mao and Communism in the 20th century, to the largest consumer market in the world by the early 21st century. China''s Super Consumers explores the extraordinary birth of consumerism in China and explains who these super consumers are. China''s Super Consumers offers an in-depth explanation of what''s inside the minds of Chinese consumers and explores what they buy, where they buy, how they buy, and most importantly why they buy.

The book is filled with real-world stories of the foreign and domestic companies, leading brands, and top executives who have succeeded in selling to this burgeoning marketplace. This remarkable book also takes you inside the boardrooms of the people who understand Chinese consumers and have had success in the Chinese market.

  • A hands-on resource for succeeding in the Chinese marketplace
  • Filled with real-world stories of companies who have made an impact in China
  • Discover what the Chinese consumer wants and how to deliver the goods
  • Written by Savio Chan and Michael Zakkour, two leading experts on the Chinese market

This book is an invaluable resource for anyone who wants a clear understanding of how China''s Super Consumers are changing the world and how to sell to them.

Produktdetaljer
Sprog: Engelsk
Sider: 240
ISBN-13: 9781118834749
Indbinding: Hardback
Udgave:
ISBN-10: 1118834747
Kategori: Salg og marketing
Udg. Dato: 17 okt 2014
Længde: 22mm
Bredde: 155mm
Højde: 237mm
Oplagsdato: 17 okt 2014
Forfatter(e): Savio Chan, Michael Zakkour
Forfatter(e) Savio Chan, Michael Zakkour


Kategori Salg og marketing


Sprog Engelsk


Indbinding Hardback


Sider 240


Udgave


Længde 22mm


Bredde 155mm


Højde 237mm

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