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Consumer Behaviour
Af: Jim Blythe, Zubin Sethna Engelsk Paperback
SPAR
kr 223
Consumer Behaviour
Af: Jim Blythe, Zubin Sethna Engelsk Paperback

Informal yet academically rigorous in style, this fun textbook focuses on examples of international consumer behaviour in action, and provides open access online resources to encourage student engagement and understanding.

 

The book strikes a balance between sociological and psychological aspects of consumer behavior and features coverage of social media, digital consumption and up to date marketing practice.


New to this edition:

  • Fully updated cases and global examples of consumer behaviour in industries including fashion, travel and technology
  • A new feature exploring the experiential role of brands in consumers’ lives today titled ‘Brand Experiences’
  • A brand new chapter on sustainable consumption for this era of climate change and sustainability challenges

Online resources complement the book, featuring a range of tools and resources for lecturers and students, including PowerPoint slides, an Instructor manual as well as selected videos to make the examples in each chapter come to life.

 

Suitable reading for undergraduate marketing students studying consumer behavior, international consumer behaviour and buyer behavior.

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Informal yet academically rigorous in style, this fun textbook focuses on examples of international consumer behaviour in action, and provides open access online resources to encourage student engagement and understanding.

 

The book strikes a balance between sociological and psychological aspects of consumer behavior and features coverage of social media, digital consumption and up to date marketing practice.


New to this edition:

  • Fully updated cases and global examples of consumer behaviour in industries including fashion, travel and technology
  • A new feature exploring the experiential role of brands in consumers’ lives today titled ‘Brand Experiences’
  • A brand new chapter on sustainable consumption for this era of climate change and sustainability challenges

Online resources complement the book, featuring a range of tools and resources for lecturers and students, including PowerPoint slides, an Instructor manual as well as selected videos to make the examples in each chapter come to life.

 

Suitable reading for undergraduate marketing students studying consumer behavior, international consumer behaviour and buyer behavior.

Produktdetaljer
Sprog: Engelsk
Sider: 576
ISBN-13: 9781526450012
Indbinding: Paperback
Udgave:
ISBN-10: 1526450011
Udg. Dato: 12 apr 2019
Længde: 24mm
Bredde: 239mm
Højde: 189mm
Oplagsdato: 12 apr 2019
Forfatter(e): Jim Blythe, Zubin Sethna
Forfatter(e) Jim Blythe, Zubin Sethna


Kategori Markedsundersøgelser


Sprog Engelsk


Indbinding Paperback


Sider 576


Udgave


Længde 24mm


Bredde 239mm


Højde 189mm

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