Hurtig levering
Fremragende Trustpilot
Op til 20% Rabat på nye medlemsordrer
Kurv
Copy, Copy, Copy
Af: Mark Earls Engelsk Paperback
SPAR
kr 105
Copy, Copy, Copy
Af: Mark Earls Engelsk Paperback
THE #1 HACK FOR SMARTER MARKETING

We all want new answers and new solutions for the very real and pressing challenges that our organizations face. New things to point to and talk about, new ways of working and new ways of thinking that might just be better than the old ways.

But rather than this endless search for a brilliant and novel solution, why don''t you just copy something that’s worked before?

Mark Earls, leading expert in marketing and consumer behaviour, quashes the stigma around copying, and shows that it can help us to rethink how we go about solving problems. By understanding what other people are doing and the choices they make, we can develop strategies to solve the challenges that we face inside and outside the organization.

Based on extensive research and proven examples, Copy, Copy, Copy provides over 50 strategies that you can use right away to copy, borrow or steal as the basis for better ideas – faster. If it’s good enough for Elvis, Newton, Shakespeare, The British Olympic Cycling Team and Great Ormond Street Hospital, isn’t it good enough for you?


‘This delightful book argues convincingly that transferring ideas usually produces greater value than cooking them up from scratch. And then shows you how.’ — Rory Sutherland, Vice Chairman, Ogilvy London and the Spectator Magazine’s Wikiman

‘Yet another entertaining handbook from the acclaimed Herdmeister for anyone involved in marketing, behavioural change and understanding why we all make the choices we make. Earls convincingly disrupts convention about what is innovation – though "praxis". This is jammed with great case studies and 52 actionable strategies.’ — Stephen Maher, Chairman, The Marketing Society and CEO, MBA

 ‘Yet again this leading British business thinker has got us to see the world we inhabit today in fresh and mind-altering ways. A book which marries theory and practice better than the vast majority out there. Most of all his message of copying one’s way to greatness is entertaining, counter-intuitive and fun.’ — David Abraham, CEO Channel 4 PLC

Eksklusiv medlemspris 318 kr
Medlemspris 329 kr
Eksklusiv medlemspris og medlemspris er kun for medlemmer. Du bliver automatisk medlem når du køber til eksklusiv medlemspris eller medlemspris. Få 7 dages gratis medlemskab (herefter automatisk 89 kr/30 dage). Læs mere om fordelene
Gratis fragt
5 - 7 hverdage
10 kr
Lavt pakkegebyr
Normalpris 423 kr
Fragt: 59 kr
7 - 10 hverdage
20 kr
Pakkegebyr
Spar 105 kr
Se vores konkurrenters priser her
God 15.812 anmeldelser på
THE #1 HACK FOR SMARTER MARKETING

We all want new answers and new solutions for the very real and pressing challenges that our organizations face. New things to point to and talk about, new ways of working and new ways of thinking that might just be better than the old ways.

But rather than this endless search for a brilliant and novel solution, why don''t you just copy something that’s worked before?

Mark Earls, leading expert in marketing and consumer behaviour, quashes the stigma around copying, and shows that it can help us to rethink how we go about solving problems. By understanding what other people are doing and the choices they make, we can develop strategies to solve the challenges that we face inside and outside the organization.

Based on extensive research and proven examples, Copy, Copy, Copy provides over 50 strategies that you can use right away to copy, borrow or steal as the basis for better ideas – faster. If it’s good enough for Elvis, Newton, Shakespeare, The British Olympic Cycling Team and Great Ormond Street Hospital, isn’t it good enough for you?


‘This delightful book argues convincingly that transferring ideas usually produces greater value than cooking them up from scratch. And then shows you how.’ — Rory Sutherland, Vice Chairman, Ogilvy London and the Spectator Magazine’s Wikiman

‘Yet another entertaining handbook from the acclaimed Herdmeister for anyone involved in marketing, behavioural change and understanding why we all make the choices we make. Earls convincingly disrupts convention about what is innovation – though "praxis". This is jammed with great case studies and 52 actionable strategies.’ — Stephen Maher, Chairman, The Marketing Society and CEO, MBA

 ‘Yet again this leading British business thinker has got us to see the world we inhabit today in fresh and mind-altering ways. A book which marries theory and practice better than the vast majority out there. Most of all his message of copying one’s way to greatness is entertaining, counter-intuitive and fun.’ — David Abraham, CEO Channel 4 PLC

Produktdetaljer
Sprog: Engelsk
Sider: 224
ISBN-13: 9781118964965
Indbinding: Paperback
Udgave:
ISBN-10: 1118964969
Udg. Dato: 14 apr 2015
Længde: 20mm
Bredde: 244mm
Højde: 189mm
Oplagsdato: 14 apr 2015
Forfatter(e): Mark Earls
Forfatter(e) Mark Earls


Kategori Salgs- & markedsføringsledelse


Sprog Engelsk


Indbinding Paperback


Sider 224


Udgave


Længde 20mm


Bredde 244mm


Højde 189mm

MEDLEMSFORDELE
GRATIS FRAGT
SPAR OP TIL 90%
Andre har også købt
BOG (INDBUNDET)
Eksklusiv medlemspris kr 380

kr 499
Normalpris
kr 392
Medlemspris
SPAR
kr 119
BOG (INDBUNDET)
Eksklusiv medlemspris kr 170

kr 270
Normalpris
kr 180
Medlemspris
SPAR
kr 100
BOG (INDBUNDET)
Eksklusiv medlemspris kr 859

kr 1.499
Normalpris
kr 923
Medlemspris
SPAR
kr 640
BOG (INDBUNDET)
Eksklusiv medlemspris kr 203

kr 300
Normalpris
kr 213
Medlemspris
SPAR
kr 97
BOG (INDBUNDET)
Eksklusiv medlemspris kr 240

kr 349
Normalpris
kr 251
Medlemspris
SPAR
kr 109
BOG (INDBUNDET)
Eksklusiv medlemspris kr 262

kr 349
Normalpris
kr 271
Medlemspris
SPAR
kr 87
BOG (INDBUNDET)
Eksklusiv medlemspris kr 118

kr 149
Normalpris
kr 121
Medlemspris
SPAR
kr 31
BOG (HARDBACK)
Eksklusiv medlemspris kr 25

kr 227
Normalpris
kr 45
Medlemspris
SPAR
kr 202
BOG (INDBUNDET)
Eksklusiv medlemspris kr 214

kr 320
Normalpris
kr 225
Medlemspris
SPAR
kr 106
BOG (HÆFTET)
Eksklusiv medlemspris kr 275

kr 320
Normalpris
kr 280
Medlemspris
SPAR
kr 45
BOG (HÆFTET)
Eksklusiv medlemspris kr 207

kr 269
Normalpris
kr 213
Medlemspris
SPAR
kr 62
BOG (INDBUNDET)
Eksklusiv medlemspris kr 216

kr 279
Normalpris
kr 222
Medlemspris
SPAR
kr 63
BOG (HÆFTET)
Eksklusiv medlemspris kr 211

kr 299
Normalpris
kr 220
Medlemspris
SPAR
kr 88
BOG (INDBUNDET)
Eksklusiv medlemspris kr 194

kr 270
Normalpris
kr 202
Medlemspris
SPAR
kr 76
BOG (INDBUNDET)
Eksklusiv medlemspris kr 170

kr 270
Normalpris
kr 180
Medlemspris
SPAR
kr 100
BOG (INDBUNDET)
Eksklusiv medlemspris kr 329

kr 499
Normalpris
kr 346
Medlemspris
SPAR
kr 170
BOG (HARDBACK)
Eksklusiv medlemspris kr 278

kr 325
Normalpris
kr 283
Medlemspris
SPAR
kr 47
BOG (HÆFTET)
Eksklusiv medlemspris kr 199

kr 269
Normalpris
kr 206
Medlemspris
SPAR
kr 70
BOG (HARDBACK)
Eksklusiv medlemspris kr 262

kr 349
Normalpris
kr 271
Medlemspris
SPAR
kr 87
BOG (INDBUNDET)
Eksklusiv medlemspris kr 179

kr 249
Normalpris
kr 186
Medlemspris
SPAR
kr 70
Vi anbefaler også
BOG (PAPERBACK)
Eksklusiv medlemspris kr 241

kr 281
Normalpris
kr 245
Medlemspris
SPAR
kr 40
BOG (PAPERBACK)
Eksklusiv medlemspris kr 242

kr 249
Normalpris
kr 243
Medlemspris
SPAR
kr 7
BOG (PAPERBACK)
Eksklusiv medlemspris kr 356

kr 393
Normalpris
kr 360
Medlemspris
SPAR
kr 37
BOG (PAPERBACK)
Eksklusiv medlemspris kr 376

kr 416
Normalpris
kr 380
Medlemspris
SPAR
kr 40
BOG (PAPERBACK)
Eksklusiv medlemspris kr 281

kr 297
Normalpris
kr 283
Medlemspris
SPAR
kr 16
BOG (PAPERBACK)
Eksklusiv medlemspris kr 330

kr 360
Normalpris
kr 333
Medlemspris
SPAR
kr 30
BOG (HARDBACK)
Eksklusiv medlemspris kr 231

kr 286
Normalpris
kr 237
Medlemspris
SPAR
kr 55
BOG (HARDBACK)
Eksklusiv medlemspris kr 264

kr 276
Normalpris
kr 265
Medlemspris
SPAR
kr 12
BOG (HÆFTET)
Eksklusiv medlemspris kr 331

kr 395
Normalpris
kr 337
Medlemspris
SPAR
kr 64
BOG (PAPERBACK)
Eksklusiv medlemspris kr 330

kr 360
Normalpris
kr 333
Medlemspris
SPAR
kr 30
BOG (HARDBACK)
Eksklusiv medlemspris kr 291

kr 330
Normalpris
kr 295
Medlemspris
SPAR
kr 39
BOG (HARDBACK)
Eksklusiv medlemspris kr 330

kr 360
Normalpris
kr 333
Medlemspris
SPAR
kr 30
BOG (PAPERBACK)
Eksklusiv medlemspris kr 338

kr 371
Normalpris
kr 341
Medlemspris
SPAR
kr 33
BOG (HÆFTET)
Eksklusiv medlemspris kr 256

kr 295
Normalpris
kr 260
Medlemspris
SPAR
kr 39
BOG (HARDBACK)
Eksklusiv medlemspris kr 407

kr 506
Normalpris
kr 417
Medlemspris
SPAR
kr 99
BOG (HARDBACK)
Eksklusiv medlemspris kr 345

kr 355
Normalpris
kr 346
Medlemspris
SPAR
kr 10
BOG (PAPERBACK)
Eksklusiv medlemspris kr 400

kr 450
Normalpris
kr 405
Medlemspris
SPAR
kr 50
BOG (PAPERBACK)
Eksklusiv medlemspris kr 426

kr 439
Normalpris
kr 427
Medlemspris
SPAR
kr 13
BOG (PAPERBACK)
Eksklusiv medlemspris kr 472

kr 540
Normalpris
kr 479
Medlemspris
SPAR
kr 68