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The Copywriter's Handbook (4th Edition)
Af: Robert Bly Engelsk Paperback
SPAR
kr 33
The Copywriter's Handbook (4th Edition)
Af: Robert Bly Engelsk Paperback

The classic guide to copywriting, now in an entirely updated fourth edition

This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention—and sell more products.

Among the tips revealed:

* 8 headlines that work--and how to use them
* The 5-step “Motivating Sequence” for generating more sales and profits
* 10 tips for boosting landing page conversion rates
* 15 techniques to ensure your emails get high open and click-through rates
* How to create powerful “lead magnets” that double response rates
* The “4 S” formula for making your copy clear, concise, and compelling

This thoroughly revised fourth edition includes all new essential information for mastering copywriting in the digital age, including advice on content marketing, online videos, and high-conversion landing pages, as well as entirely updated resources.

Now more indispensable than ever, Robert W. Bly''s The Copywriter''s Handbook remains the ultimate guide for people who write or work with copy.

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The classic guide to copywriting, now in an entirely updated fourth edition

This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention—and sell more products.

Among the tips revealed:

* 8 headlines that work--and how to use them
* The 5-step “Motivating Sequence” for generating more sales and profits
* 10 tips for boosting landing page conversion rates
* 15 techniques to ensure your emails get high open and click-through rates
* How to create powerful “lead magnets” that double response rates
* The “4 S” formula for making your copy clear, concise, and compelling

This thoroughly revised fourth edition includes all new essential information for mastering copywriting in the digital age, including advice on content marketing, online videos, and high-conversion landing pages, as well as entirely updated resources.

Now more indispensable than ever, Robert W. Bly''s The Copywriter''s Handbook remains the ultimate guide for people who write or work with copy.

Produktdetaljer
Sprog: Engelsk
Sider: 496
ISBN-13: 9781250238016
Indbinding: Paperback
Udgave:
ISBN-10: 1250238013
Kategori: Reklame
Udg. Dato: 7 apr 2020
Længde: 35mm
Bredde: 141mm
Højde: 209mm
Oplagsdato: 7 apr 2020
Forfatter(e): Robert Bly
Forfatter(e) Robert Bly


Kategori Reklame


Sprog Engelsk


Indbinding Paperback


Sider 496


Udgave


Længde 35mm


Bredde 141mm


Højde 209mm

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