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Corporate Brand Personality
Af: Lesley Everett Engelsk Paperback
SPAR
kr 69
Corporate Brand Personality
Af: Lesley Everett Engelsk Paperback

Corporate Brand Personality addresses the increasing need for organizations to refocus and realign their corporate culture in order to compete in a business world that demands trust, respect and strong values. Moving beyond simply how products are marketed and perceived, it shows the reader how to lead and engage people at every level within the organization to ensure consistent engagement with brand values.

Including practical models to show how corporate culture and values can be managed and improved, Corporate Brand Personality also provides real examples and case studies from the Marriott Hotel Group and Water Wellbeing Group among others that show how people''s behaviours can deeply affect brand reputation through all areas of the business. Incorporating a complete strategy from start to finish, this book will help the reader build visible leadership, project an authentic brand image and reinforce their company''s values.

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Corporate Brand Personality addresses the increasing need for organizations to refocus and realign their corporate culture in order to compete in a business world that demands trust, respect and strong values. Moving beyond simply how products are marketed and perceived, it shows the reader how to lead and engage people at every level within the organization to ensure consistent engagement with brand values.

Including practical models to show how corporate culture and values can be managed and improved, Corporate Brand Personality also provides real examples and case studies from the Marriott Hotel Group and Water Wellbeing Group among others that show how people''s behaviours can deeply affect brand reputation through all areas of the business. Incorporating a complete strategy from start to finish, this book will help the reader build visible leadership, project an authentic brand image and reinforce their company''s values.

Produktdetaljer
Sprog: Engelsk
Sider: 208
ISBN-13: 9780749471378
Indbinding: Paperback
Udgave:
ISBN-10: 0749471379
Kategori: Salg og marketing
Udg. Dato: 3 feb 2016
Længde: 17mm
Bredde: 235mm
Højde: 156mm
Oplagsdato: 3 feb 2016
Forfatter(e): Lesley Everett
Forfatter(e) Lesley Everett


Kategori Salg og marketing


Sprog Engelsk


Indbinding Paperback


Sider 208


Udgave


Længde 17mm


Bredde 235mm


Højde 156mm

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