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Crisis Communication
Af: Alan Jay Zaremba Engelsk Paperback
SPAR
kr 90
Crisis Communication
Af: Alan Jay Zaremba Engelsk Paperback

Crises happen. When they do, organizations must learn to effectively communicate with their internal and external stakeholders, as well as the public, in order to salvage their reputation and achieve long-term positive effects. Ineffective communication during times of crisis can indelibly stain an organization’s reputation in the eyes of both the public and the members of the organization.

The subject of crisis communication has evolved from a public relations paradigm of reactive image control to an examination of both internal and external communication, which requires proactive as well as reactive planning. There are many challenges in this text, for crisis communication involves more than case analysis; students must examine theories and then apply these principles. This text prepares students by:

    • Providing a theoretical framework for understanding crisis communication
    • Examining the recommendations of academics and practitioners
    • Reviewing cases that required efficient communication during crises
    • Describing the steps and stages for crisis communication planning

Crisis Communication is a highly readable blend of theory and practice that provides students with a solid foundation for effective crisis communication.

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Crises happen. When they do, organizations must learn to effectively communicate with their internal and external stakeholders, as well as the public, in order to salvage their reputation and achieve long-term positive effects. Ineffective communication during times of crisis can indelibly stain an organization’s reputation in the eyes of both the public and the members of the organization.

The subject of crisis communication has evolved from a public relations paradigm of reactive image control to an examination of both internal and external communication, which requires proactive as well as reactive planning. There are many challenges in this text, for crisis communication involves more than case analysis; students must examine theories and then apply these principles. This text prepares students by:

    • Providing a theoretical framework for understanding crisis communication
    • Examining the recommendations of academics and practitioners
    • Reviewing cases that required efficient communication during crises
    • Describing the steps and stages for crisis communication planning

Crisis Communication is a highly readable blend of theory and practice that provides students with a solid foundation for effective crisis communication.

Produktdetaljer
Sprog: Engelsk
Sider: 256
ISBN-13: 9780765620521
Indbinding: Paperback
Udgave:
ISBN-10: 0765620529
Udg. Dato: 15 mar 2010
Længde: 18mm
Bredde: 235mm
Højde: 192mm
Oplagsdato: 15 mar 2010
Forfatter(e): Alan Jay Zaremba
Forfatter(e) Alan Jay Zaremba


Kategori Kommunikationsstudier


Sprog Engelsk


Indbinding Paperback


Sider 256


Udgave


Længde 18mm


Bredde 235mm


Højde 192mm

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