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Designing for Growth

- A Design Thinking Tool Kit for Managers
SPAR
kr 43

Designing for Growth

- A Design Thinking Tool Kit for Managers
Tjek vores konkurrenters priser
Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: "design thinking," or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to exploit design's exciting potential. Exemplified by Apple and the success of its elegant products and cultivated by high-profile design firms such as IDEO, design thinking unlocks creative right-brain capabilities to solve a range of problems. This approach has become a necessary component of successful business practice, helping managers turn abstract concepts into everyday tools that grow business while minimizing risk.
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Tjek vores konkurrenters priser
Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: "design thinking," or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to exploit design's exciting potential. Exemplified by Apple and the success of its elegant products and cultivated by high-profile design firms such as IDEO, design thinking unlocks creative right-brain capabilities to solve a range of problems. This approach has become a necessary component of successful business practice, helping managers turn abstract concepts into everyday tools that grow business while minimizing risk.
Produktdetaljer
Sprog: Engelsk
Sider: 248
ISBN-13: 9780231158381
Indbinding: Hardback
Udgave:
ISBN-10: 0231158386
Udg. Dato: 28 jun 2011
Længde: 24mm
Bredde: 223mm
Højde: 183mm
Forlag: Columbia University Press
Oplagsdato: 28 jun 2011
Forfatter(e) Jeanne Liedtka, Tim (Peer Insight) Ogilvie, Tim Ogilvie


Kategori Salgs- & markedsføringsledelse


Sprog Engelsk


Indbinding Hardback


Sider 248


Udgave


Længde 24mm


Bredde 223mm


Højde 183mm


Udg. Dato 28 jun 2011


Oplagsdato 28 jun 2011

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