Hurtig levering
Fremragende Trustpilot
Op til 20% Rabat på nye medlemsordrer
Kurv
Digital Marketing Analytics
Af: Ken Burbary, Chuck Hemann Engelsk Paperback
SPAR
kr 74
Digital Marketing Analytics
Af: Ken Burbary, Chuck Hemann Engelsk Paperback
Distill Maximum Value from Your Digital Data! Do It Now!

Why hasn’t all that data delivered a whopping competitive advantage? Because you’ve barely begun to use it, that’s why! Good news: neither have your competitors. It’s hard! But digital marketing analytics is 100% doable, it offers colossal opportunities, and all of the data is accessible to you. Chuck Hemann and Ken Burbary will help you chop the problem down to size, solve every piece of the puzzle, and integrate a virtually frictionless system for moving from data to decision, action to results! Scope it out, pick your tools, learn to listen, get the metrics right, and then distill your digital data for maximum value for everything from R&D to customer service to social media marketing!
  • Prioritize—because you can’t measure and analyze everything
  • Use analysis to craft experiences that profoundly reflect each customer’s needs, expectations, and behaviors
  • Measure real digital media ROI: sales, leads, and customer satisfaction
  • Track the performance of all paid, earned, and owned digital channels
  • Leverage digital data way beyond PR and marketing: for strategic planning, product development, and HR
  • Start optimizing digital content in real time
  • Implement advanced tools, processes, and algorithms for accurately measuring influence
  • Make the most of surveys, focus groups, and offline research synergies
  • Focus new marketing investments where they’ll deliver the most value • Identify and understand your most important audiences across the digital ecosystem
“Chuck and Ken lead marketers clearly and efficiently through the minefield of digital marketing measurement. And they do so with a lightness of touch and absence of jargon so rare in this overhyped, much-misunderstood ecosystem.”
Sam Knowles, Founder & MD of Insight Agents; author of Narrative by Numbers: How to Tell Powerful & Purposeful Stories with Data

Eksklusiv medlemspris 263 kr
Medlemspris 270 kr
Eksklusiv medlemspris og medlemspris er kun for medlemmer. Du bliver automatisk medlem når du køber til eksklusiv medlemspris eller medlemspris. Få 7 dages gratis medlemskab (herefter automatisk 89 kr/30 dage). Læs mere om fordelene
Gratis fragt
5 - 7 hverdage
10 kr
Lavt pakkegebyr
Normalpris 337 kr
Fragt: 59 kr
7 - 10 hverdage
20 kr
Pakkegebyr
Spar 74 kr
Se vores konkurrenters priser her
God 15.812 anmeldelser på
Distill Maximum Value from Your Digital Data! Do It Now!

Why hasn’t all that data delivered a whopping competitive advantage? Because you’ve barely begun to use it, that’s why! Good news: neither have your competitors. It’s hard! But digital marketing analytics is 100% doable, it offers colossal opportunities, and all of the data is accessible to you. Chuck Hemann and Ken Burbary will help you chop the problem down to size, solve every piece of the puzzle, and integrate a virtually frictionless system for moving from data to decision, action to results! Scope it out, pick your tools, learn to listen, get the metrics right, and then distill your digital data for maximum value for everything from R&D to customer service to social media marketing!
  • Prioritize—because you can’t measure and analyze everything
  • Use analysis to craft experiences that profoundly reflect each customer’s needs, expectations, and behaviors
  • Measure real digital media ROI: sales, leads, and customer satisfaction
  • Track the performance of all paid, earned, and owned digital channels
  • Leverage digital data way beyond PR and marketing: for strategic planning, product development, and HR
  • Start optimizing digital content in real time
  • Implement advanced tools, processes, and algorithms for accurately measuring influence
  • Make the most of surveys, focus groups, and offline research synergies
  • Focus new marketing investments where they’ll deliver the most value • Identify and understand your most important audiences across the digital ecosystem
“Chuck and Ken lead marketers clearly and efficiently through the minefield of digital marketing measurement. And they do so with a lightness of touch and absence of jargon so rare in this overhyped, much-misunderstood ecosystem.”
Sam Knowles, Founder & MD of Insight Agents; author of Narrative by Numbers: How to Tell Powerful & Purposeful Stories with Data

Produktdetaljer
Sprog: Engelsk
Sider: 272
ISBN-13: 9780789759603
Indbinding: Paperback
Udgave:
ISBN-10: 0789759608
Udg. Dato: 6 aug 2018
Længde: 19mm
Bredde: 153mm
Højde: 228mm
Oplagsdato: 6 aug 2018
Forfatter(e): Ken Burbary, Chuck Hemann
Forfatter(e) Ken Burbary, Chuck Hemann


Kategori Salgs- & markedsføringsledelse


Sprog Engelsk


Indbinding Paperback


Sider 272


Udgave


Længde 19mm


Bredde 153mm


Højde 228mm

MEDLEMSFORDELE
GRATIS FRAGT
SPAR OP TIL 90%
Andre har også købt
BOG (INDBUNDET)
Eksklusiv medlemspris kr 380

kr 499
Normalpris
kr 392
Medlemspris
SPAR
kr 119
BOG (INDBUNDET)
Eksklusiv medlemspris kr 170

kr 270
Normalpris
kr 180
Medlemspris
SPAR
kr 100
BOG (INDBUNDET)
Eksklusiv medlemspris kr 859

kr 1.499
Normalpris
kr 923
Medlemspris
SPAR
kr 640
BOG (INDBUNDET)
Eksklusiv medlemspris kr 203

kr 300
Normalpris
kr 213
Medlemspris
SPAR
kr 97
BOG (INDBUNDET)
Eksklusiv medlemspris kr 262

kr 349
Normalpris
kr 271
Medlemspris
SPAR
kr 87
BOG (INDBUNDET)
Eksklusiv medlemspris kr 240

kr 349
Normalpris
kr 251
Medlemspris
SPAR
kr 109
BOG (INDBUNDET)
Eksklusiv medlemspris kr 118

kr 149
Normalpris
kr 121
Medlemspris
SPAR
kr 31
BOG (HARDBACK)
Eksklusiv medlemspris kr 25

kr 227
Normalpris
kr 45
Medlemspris
SPAR
kr 202
BOG (INDBUNDET)
Eksklusiv medlemspris kr 214

kr 320
Normalpris
kr 225
Medlemspris
SPAR
kr 106
BOG (HÆFTET)
Eksklusiv medlemspris kr 275

kr 320
Normalpris
kr 280
Medlemspris
SPAR
kr 45
BOG (HARDBACK)
Eksklusiv medlemspris kr 278

kr 325
Normalpris
kr 283
Medlemspris
SPAR
kr 47
BOG (INDBUNDET)
Eksklusiv medlemspris kr 170

kr 270
Normalpris
kr 180
Medlemspris
SPAR
kr 100
BOG (HÆFTET)
Eksklusiv medlemspris kr 207

kr 269
Normalpris
kr 213
Medlemspris
SPAR
kr 62
BOG (INDBUNDET)
Eksklusiv medlemspris kr 194

kr 270
Normalpris
kr 202
Medlemspris
SPAR
kr 76
BOG (INDBUNDET)
Eksklusiv medlemspris kr 216

kr 279
Normalpris
kr 222
Medlemspris
SPAR
kr 63
BOG (HÆFTET)
Eksklusiv medlemspris kr 211

kr 299
Normalpris
kr 220
Medlemspris
SPAR
kr 88
BOG (INDBUNDET)
Eksklusiv medlemspris kr 329

kr 499
Normalpris
kr 346
Medlemspris
SPAR
kr 170
BOG (HÆFTET)
Eksklusiv medlemspris kr 199

kr 269
Normalpris
kr 206
Medlemspris
SPAR
kr 70
BOG (INDBUNDET)
Eksklusiv medlemspris kr 179

kr 249
Normalpris
kr 186
Medlemspris
SPAR
kr 70
Vi anbefaler også
BOG (PAPERBACK)
Eksklusiv medlemspris kr 191

kr 242
Normalpris
kr 196
Medlemspris
SPAR
kr 51
BOG (HARDBACK)
Eksklusiv medlemspris kr 222

kr 253
Normalpris
kr 225
Medlemspris
SPAR
kr 31
BOG (PAPERBACK)
Eksklusiv medlemspris kr 373

kr 416
Normalpris
kr 377
Medlemspris
SPAR
kr 43
BOG (PAPERBACK)
Eksklusiv medlemspris kr 718

kr 788
Normalpris
kr 725
Medlemspris
SPAR
kr 70
BOG (HARDBACK)
Eksklusiv medlemspris kr 228

kr 258
Normalpris
kr 231
Medlemspris
SPAR
kr 30
BOG (HARDBACK)
Eksklusiv medlemspris kr 298

kr 337
Normalpris
kr 302
Medlemspris
SPAR
kr 39
BOG (HARDBACK)
Eksklusiv medlemspris kr 315

kr 450
Normalpris
kr 329
Medlemspris
SPAR
kr 135
BOG (HARDBACK)
Eksklusiv medlemspris kr 262

kr 360
Normalpris
kr 272
Medlemspris
SPAR
kr 98
BOG (HARDBACK)
Eksklusiv medlemspris kr 315

kr 450
Normalpris
kr 329
Medlemspris
SPAR
kr 135
BOG (HARDBACK)
Eksklusiv medlemspris kr 227

kr 303
Normalpris
kr 235
Medlemspris
SPAR
kr 76
BOG (PAPERBACK)
Eksklusiv medlemspris kr 455

kr 518
Normalpris
kr 461
Medlemspris
SPAR
kr 63
BOG (PAPERBACK)
Eksklusiv medlemspris kr 347

kr 407
Normalpris
kr 353
Medlemspris
SPAR
kr 60
BOG (PAPERBACK)
Eksklusiv medlemspris kr 172

kr 209
Normalpris
kr 176
Medlemspris
SPAR
kr 37
BOG (PAPERBACK)
Eksklusiv medlemspris kr 363

kr 419
Normalpris
kr 369
Medlemspris
SPAR
kr 56
BOG (PAPERBACK)
Eksklusiv medlemspris kr 133

kr 143
Normalpris
kr 134
Medlemspris
SPAR
kr 10
BOG (PAPERBACK)
Eksklusiv medlemspris kr 478

kr 552
Normalpris
kr 485
Medlemspris
SPAR
kr 74
BOG (HARDBACK)
Eksklusiv medlemspris kr 549

kr 641
Normalpris
kr 558
Medlemspris
SPAR
kr 92
BOG (HARDBACK)
Eksklusiv medlemspris kr 230

kr 264
Normalpris
kr 233
Medlemspris
SPAR
kr 34
BOG (PAPERBACK)
Eksklusiv medlemspris kr 246

kr 254
Normalpris
kr 247
Medlemspris
SPAR
kr 8
BOG (HARDBACK)
Eksklusiv medlemspris kr 237

kr 276
Normalpris
kr 241
Medlemspris
SPAR
kr 39