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Evil by Design
Af: Chris Nodder, C Nodder Engelsk Paperback
SPAR
kr 83
Evil by Design
Af: Chris Nodder, C Nodder Engelsk Paperback

How to make customers feel good about doing what you want

Learn how companies make us feel good about doing what they want. Approaching persuasive design from the dark side, this book melds psychology, marketing, and design concepts to show why we’re susceptible to certain persuasive techniques. Packed with examples from every nook and cranny of the web, it provides easily digestible and applicable patterns for putting these design techniques to work. Organized by the seven deadly sins, it includes:

  • Pride — use social proof to position your product in line with your visitors’ values
  • Sloth — build a path of least resistance that leads users where you want them to go
  • Gluttony — escalate customers’ commitment and use loss aversion to keep them there
  • Anger — understand the power of metaphysical arguments and anonymity
  • Envy — create a culture of status around your product and feed aspirational desires
  • Lust — turn desire into commitment by using emotion to defeat rational behavior
  • Greed — keep customers engaged by reinforcing the behaviors you desire

Now you too can leverage human fallibility to create powerful persuasive interfaces that people will love to use — but will you use your new knowledge for good or evil? Learn more on the companion website, evilbydesign.info.

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How to make customers feel good about doing what you want

Learn how companies make us feel good about doing what they want. Approaching persuasive design from the dark side, this book melds psychology, marketing, and design concepts to show why we’re susceptible to certain persuasive techniques. Packed with examples from every nook and cranny of the web, it provides easily digestible and applicable patterns for putting these design techniques to work. Organized by the seven deadly sins, it includes:

  • Pride — use social proof to position your product in line with your visitors’ values
  • Sloth — build a path of least resistance that leads users where you want them to go
  • Gluttony — escalate customers’ commitment and use loss aversion to keep them there
  • Anger — understand the power of metaphysical arguments and anonymity
  • Envy — create a culture of status around your product and feed aspirational desires
  • Lust — turn desire into commitment by using emotion to defeat rational behavior
  • Greed — keep customers engaged by reinforcing the behaviors you desire

Now you too can leverage human fallibility to create powerful persuasive interfaces that people will love to use — but will you use your new knowledge for good or evil? Learn more on the companion website, evilbydesign.info.

Produktdetaljer
Sprog: Engelsk
Sider: 320
ISBN-13: 9781118422144
Indbinding: Paperback
Udgave:
ISBN-10: 1118422147
Udg. Dato: 26 jul 2013
Længde: 16mm
Bredde: 230mm
Højde: 186mm
Oplagsdato: 26 jul 2013
Forfatter(e): Chris Nodder, C Nodder
Forfatter(e) Chris Nodder, C Nodder


Kategori Brugergrænsefladedesign og brugervenlighed


Sprog Engelsk


Indbinding Paperback


Sider 320


Udgave


Længde 16mm


Bredde 230mm


Højde 186mm

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