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Foundations of Strategy
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kr 166

Foundations of Strategy, Second Edition is a concise text aimed at both undergraduate and Masters students.  Written in an accessible style with the needs of these students in mind, the second edition of this popular text has a clear, comprehensive approach, underlined by sound theoretical depth.  The text has been fully revised and updated to reflect recent developments in the business environment and strategy research. 

Extensive learning and teaching materials to accompany this text include aninstructor manual, case teaching notes, test bank and PowerPoint slides are available for instructors.  Resources for students include self-test quizzes and glossary flashcards to test understanding.

From the Reviews of the Second Edition ...

“This second edition of “Foundations of Strategy” is a concise but comprehensive strategic management textbook for both undergraduate-level and graduate-level students. The book covers some of the most fundamental challenges organizations face as they strive to gain and sustain competitive advantage. The book is full of contemporary case studies that include a balanced mix of theory and application in strategic management. This new edition provides a very useful tools and resources to the increasingly important discipline of strategic management. “ Dr Jay Lee, California State University, Sacramento

 “Foundations of Strategy” explains current theory clearly and carefully, with a good range of examples. The quality of my students’ strategic analyses has improved perceptibly since I started using it.”   Dr Adrian Haberberg, University of East London

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Foundations of Strategy, Second Edition is a concise text aimed at both undergraduate and Masters students.  Written in an accessible style with the needs of these students in mind, the second edition of this popular text has a clear, comprehensive approach, underlined by sound theoretical depth.  The text has been fully revised and updated to reflect recent developments in the business environment and strategy research. 

Extensive learning and teaching materials to accompany this text include aninstructor manual, case teaching notes, test bank and PowerPoint slides are available for instructors.  Resources for students include self-test quizzes and glossary flashcards to test understanding.

From the Reviews of the Second Edition ...

“This second edition of “Foundations of Strategy” is a concise but comprehensive strategic management textbook for both undergraduate-level and graduate-level students. The book covers some of the most fundamental challenges organizations face as they strive to gain and sustain competitive advantage. The book is full of contemporary case studies that include a balanced mix of theory and application in strategic management. This new edition provides a very useful tools and resources to the increasingly important discipline of strategic management. “ Dr Jay Lee, California State University, Sacramento

 “Foundations of Strategy” explains current theory clearly and carefully, with a good range of examples. The quality of my students’ strategic analyses has improved perceptibly since I started using it.”   Dr Adrian Haberberg, University of East London

Produktdetaljer
Sprog: Engelsk
Sider: 392
ISBN-13: 9781118914700
Indbinding: Paperback
Udgave:
ISBN-10: 1118914708
Udg. Dato: 13 feb 2015
Længde: 16mm
Bredde: 247mm
Højde: 191mm
Oplagsdato: 13 feb 2015
Forfatter(e) Judith J. Jordan, Robert M. Grant, RM Grant, Judith J. (University of Bristol Jordan, Robert M. (Georgetown University) Grant


Kategori Forretningsstrategier


Sprog Engelsk


Indbinding Paperback


Sider 392


Udgave


Længde 16mm


Bredde 247mm


Højde 191mm

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