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Global Marketing
Af: Svend Hollensen Engelsk Paperback
SPAR
kr 266
Global Marketing
Af: Svend Hollensen Engelsk Paperback

Learn and develop essential skills around core global marketing strategies.

Global Marketing, 8th Edition by Svend Hollensen, has been the definitive guide to international marketing for nearly twenty years and a core textbook for the work of marketers all around the world.

This textbook is ideal for undergraduate and postgraduate students studying international marketing, as well as any practitioners who wish to take their global marketing strategies to the next level. Fully updated, this new edition covers the latest technologies, trends and practices in Global Marketing, including AI, the shared economy, subscription-based pricing and omnichannel strategies.

Key Features include:

  • A clear structure around the five main decisions marketing executives face in connection to the global marketing processes
  • Numerous pedagogical features such as Exhibits, Key Terms and Questions for Discussion to help you comprehend theory and apply it to the real world
  • End-of-part and end-of-chapter case studies to help you understand how the theory relates to real-world applications
  • Updated case studies, including new chapter cases on Bumble, Jissbon and Waymo

With cutting-edge case studies and a focus on the impact of new technologies on international marketing, this edition continues to be the most up-to-date and comprehensive text around the discipline.

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Learn and develop essential skills around core global marketing strategies.

Global Marketing, 8th Edition by Svend Hollensen, has been the definitive guide to international marketing for nearly twenty years and a core textbook for the work of marketers all around the world.

This textbook is ideal for undergraduate and postgraduate students studying international marketing, as well as any practitioners who wish to take their global marketing strategies to the next level. Fully updated, this new edition covers the latest technologies, trends and practices in Global Marketing, including AI, the shared economy, subscription-based pricing and omnichannel strategies.

Key Features include:

  • A clear structure around the five main decisions marketing executives face in connection to the global marketing processes
  • Numerous pedagogical features such as Exhibits, Key Terms and Questions for Discussion to help you comprehend theory and apply it to the real world
  • End-of-part and end-of-chapter case studies to help you understand how the theory relates to real-world applications
  • Updated case studies, including new chapter cases on Bumble, Jissbon and Waymo

With cutting-edge case studies and a focus on the impact of new technologies on international marketing, this edition continues to be the most up-to-date and comprehensive text around the discipline.

Produktdetaljer
Sprog: Engelsk
Sider: 808
ISBN-13: 9781292251806
Indbinding: Paperback
Udgave:
ISBN-10: 1292251808
Udg. Dato: 13 jan 2020
Længde: 30mm
Bredde: 271mm
Højde: 193mm
Oplagsdato: 13 jan 2020
Forfatter(e): Svend Hollensen
Forfatter(e) Svend Hollensen


Kategori Multinationale selskaber


Sprog Engelsk


Indbinding Paperback


Sider 808


Udgave


Længde 30mm


Bredde 271mm


Højde 193mm

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