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Greener Products
Af: Al Iannuzzi Engelsk Paperback
SPAR
kr 138
Greener Products
Af: Al Iannuzzi Engelsk Paperback

Written by a renowned sustainability expert, Greener Products: The Making and Marketing of Sustainable Brands, Second Edition makes the case for why the people and the planet need products to be made in a different, more sustainable way. The growth of the global middle class, with an additional 3 billion people expected to enter the consumer market by 2030, is putting an unprecedented demand on resources and straining the global supply of raw materials, fossil fuels, food and water. This book provides insights on how to raise the bar on product development and investigates the best practices for making and marketing sustainable brands. Over 40 case studies are analyzed in this book and summarized for the reader to easily see what it is that makes leading companies successful. Analysis on marketing campaigns and greener product development range from leading companies like Apple, Nike, Samsung Electronics, BASF, GE, Johnson & Johnson, Unilever, and Method.

New updated content in this second edition includes:

  • New developments like the United Nations Sustainable Development Goals with concepts of biomimicry, circular economy, emerging issues management, and eco-innovation.
  • Novel tools and examples for bringing sustainable products to market.
  • New chapter dedicated to natural capital.
  • Analysis of current green marketing methods and market trends.
  • Best practices for making and marketing sustainable brands.
For more information, visit the author''s book website at www.greenerproducts.biz.
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Written by a renowned sustainability expert, Greener Products: The Making and Marketing of Sustainable Brands, Second Edition makes the case for why the people and the planet need products to be made in a different, more sustainable way. The growth of the global middle class, with an additional 3 billion people expected to enter the consumer market by 2030, is putting an unprecedented demand on resources and straining the global supply of raw materials, fossil fuels, food and water. This book provides insights on how to raise the bar on product development and investigates the best practices for making and marketing sustainable brands. Over 40 case studies are analyzed in this book and summarized for the reader to easily see what it is that makes leading companies successful. Analysis on marketing campaigns and greener product development range from leading companies like Apple, Nike, Samsung Electronics, BASF, GE, Johnson & Johnson, Unilever, and Method.

New updated content in this second edition includes:

  • New developments like the United Nations Sustainable Development Goals with concepts of biomimicry, circular economy, emerging issues management, and eco-innovation.
  • Novel tools and examples for bringing sustainable products to market.
  • New chapter dedicated to natural capital.
  • Analysis of current green marketing methods and market trends.
  • Best practices for making and marketing sustainable brands.
For more information, visit the author''s book website at www.greenerproducts.biz.
Produktdetaljer
Sprog: Engelsk
Sider: 250
ISBN-13: 9781138746893
Indbinding: Paperback
Udgave:
ISBN-10: 1138746894
Udg. Dato: 9 aug 2017
Længde: 36mm
Bredde: 160mm
Højde: 234mm
Oplagsdato: 9 aug 2017
Forfatter(e): Al Iannuzzi
Forfatter(e) Al Iannuzzi


Kategori Etik og socialt ansvar i virksomheder


Sprog Engelsk


Indbinding Paperback


Sider 250


Udgave


Længde 36mm


Bredde 160mm


Højde 234mm

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