<p><b><i>The Wall Street Journal</i> Top Ten Bestseller</b><br><br><b><i>Growth IQ</i> shows you the 10 strategies to sustainable growth, based on a purpose-led culture for all businesses.</b><br><b><br>'A worthy successor to Michael Porter, Bova's book is that rare gift: it opens doors for new ideas and new actions. No glib answers here, simply hard-won wisdom that will provoke big changes for organizations large and small.' – </b><b>Seth Godin, author of <i>Linchpin</i></b><br><br>Tiffani Bova, the Growth and Innovation Evangelist at Salesforce, draws on her expertise as a consultant and practitioner to devise a new framework for business leaders looking to pursue growth. We're witnessing an age of endless customization, and growth strategy is no exception. There's no one size fits all strategy; a winning strategy for one business may spell doom for another.<br><br>In <i>Growth IQ</i>, Bova determines that there are ten simple – but easily misunderstood – growth paths, and explains how companies can get a handle on their particular business context, and use it to determine the right combination and sequence of growth paths to take them into the future. <br><br>Bova breaks down the strategies deployed by a wide range of companies to show you how:<br><br><b>*</b> GE and John Deere have lasted over a century and continue to thrive by combining their strategy of innovative product development with a renewed focus on R&D and customer experience.<br><b>*</b> Marvel transformed from a struggling comic book publisher to a global entertainment behemoth by realigning their market penetration strategy to focus on comic book characters, instead of just comic books.<br><b>*</b> Gateway's attempt at market expansion into brick-and-mortar retail led to its failure, while the same move by Apple has accelerated its growth.<br><br><b>Whether your company is on a growth spurt, in a worrying stall, or showing signs of decline, <i>Growth IQ</i> is your map to charting the course of your company's future.</b></p>