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HBR's 10 Must Reads on Entrepreneurship and Startups (featuring Bonus Article “Why the Lean Startup Changes Everything” by Steve Blank)
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HBR's 10 Must Reads on Entrepreneurship and Startups (featuring Bonus Article “Why the Lean Startup Changes Everything” by Steve Blank)

The best entrepreneurs balance brilliant business ideas with a rigorous commitment to serving their customers'' needs.

If you read nothing else on entrepreneurship and startups, read these 10 articles by experts in the field. We''ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you build your company for enduring success.

Leading experts and practitioners such as Clayton Christensen, Marc Andreessen, and Reid Hoffman provide the insights and advice that will inspire you to:

  • Understand what makes entrepreneurial leaders tick
  • Know what matters in a great business plan
  • Adopt lean startup practices such as business model experimentation
  • Be prepared for the race for scale in Silicon Valley
  • Better understand the world of venture capital--and know what you''ll get along with VC funding
  • Take an alternative approach to entrepreneurship: buy an existing business and run it as CEO

This collection of articles includes "Hiring an Entrepreneurial Leader," by Timothy Butler; "How to Write a Great Business Plan," by William A. Sahlman; "Why the Lean Start-Up Changes Everything," by Steve Blank; "The President of SRI Ventures on Bringing Siri to Life," by Norman Winarsky; "In Search of the Next Big Thing," an interview with Marc Andreessen by Adi Ignatius; "Six Myths About Venture Capitalists," by Diane Mulcahy; "Chobani''s Founder on Growing a Start-Up Without Outside Investors," by Hamdi Ulukaya; "Network Effects Aren’t Enough," by Andrei Hagiu and Simon Rothman; "Blitzscaling," an interview with Reid Hoffman by Tim Sullivan; "Buying Your Way into Entrepreneurship," by Richard S. Ruback and Royce Yudkoff; and "The Founder''s Dilemma," by Noam Wasserman.

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The best entrepreneurs balance brilliant business ideas with a rigorous commitment to serving their customers'' needs.

If you read nothing else on entrepreneurship and startups, read these 10 articles by experts in the field. We''ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you build your company for enduring success.

Leading experts and practitioners such as Clayton Christensen, Marc Andreessen, and Reid Hoffman provide the insights and advice that will inspire you to:

  • Understand what makes entrepreneurial leaders tick
  • Know what matters in a great business plan
  • Adopt lean startup practices such as business model experimentation
  • Be prepared for the race for scale in Silicon Valley
  • Better understand the world of venture capital--and know what you''ll get along with VC funding
  • Take an alternative approach to entrepreneurship: buy an existing business and run it as CEO

This collection of articles includes "Hiring an Entrepreneurial Leader," by Timothy Butler; "How to Write a Great Business Plan," by William A. Sahlman; "Why the Lean Start-Up Changes Everything," by Steve Blank; "The President of SRI Ventures on Bringing Siri to Life," by Norman Winarsky; "In Search of the Next Big Thing," an interview with Marc Andreessen by Adi Ignatius; "Six Myths About Venture Capitalists," by Diane Mulcahy; "Chobani''s Founder on Growing a Start-Up Without Outside Investors," by Hamdi Ulukaya; "Network Effects Aren’t Enough," by Andrei Hagiu and Simon Rothman; "Blitzscaling," an interview with Reid Hoffman by Tim Sullivan; "Buying Your Way into Entrepreneurship," by Richard S. Ruback and Royce Yudkoff; and "The Founder''s Dilemma," by Noam Wasserman.

Produktdetaljer
Sprog: Engelsk
Sider: 160
ISBN-13: 9781633694385
Indbinding: Paperback
Udgave:
ISBN-10: 1633694380
Kategori: Entreprenørskab
Udg. Dato: 13 feb 2018
Længde: 11mm
Bredde: 211mm
Højde: 148mm
Oplagsdato: 13 feb 2018
Forfatter(e) Harvard Business Review, Steve Blank, Marc Andreessen, William A. Sahlman, Reid Hoffman


Kategori Entreprenørskab


Sprog Engelsk


Indbinding Paperback


Sider 160


Udgave


Længde 11mm


Bredde 211mm


Højde 148mm

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