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Hooked
Af: Nir Eyal Engelsk Hardback
SPAR
kr 20
Hooked
Af: Nir Eyal Engelsk Hardback

''A must-read for everyone who cares about driving customer engagement'' Eric Ries, author of The Lean Startup

''The most high bandwidth, high octane, and valuable presentation I have ever seen on this subject'' Rory Sutherland, vice chairman, Ogilvy & Mathe
r

Nir Eyal reveals how
successful companies create products people can''t put down - and how you can too

Why do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us?

Nir Eyal answers these questions (and many more) with the Hook Model - a four-step process that, when embedded into products, subtly encourages customer behaviour. Through consecutive "hook cycles," these products bring people back again and again without depending on costly advertising or aggressive messaging.

Hooked is based on Eyal''s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder - not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behaviour.

Eyal provides readers with practical insights to create user habits that stick; actionable steps for building products people love; and riveting examples from the iPhone to Twitter, Pinterest and the Bible App.

Kampagne pris Velkomst pris 133 kr
Medlemspris 135 kr
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''A must-read for everyone who cares about driving customer engagement'' Eric Ries, author of The Lean Startup

''The most high bandwidth, high octane, and valuable presentation I have ever seen on this subject'' Rory Sutherland, vice chairman, Ogilvy & Mathe
r

Nir Eyal reveals how
successful companies create products people can''t put down - and how you can too

Why do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us?

Nir Eyal answers these questions (and many more) with the Hook Model - a four-step process that, when embedded into products, subtly encourages customer behaviour. Through consecutive "hook cycles," these products bring people back again and again without depending on costly advertising or aggressive messaging.

Hooked is based on Eyal''s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder - not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behaviour.

Eyal provides readers with practical insights to create user habits that stick; actionable steps for building products people love; and riveting examples from the iPhone to Twitter, Pinterest and the Bible App.

Produktdetaljer
Sprog: Engelsk
Sider: 256
ISBN-13: 9780241184837
Indbinding: Hardback
Udgave:
ISBN-10: 0241184835
Udg. Dato: 6 nov 2014
Længde: 24mm
Bredde: 205mm
Højde: 139mm
Oplagsdato: 6 nov 2014
Forfatter(e): Nir Eyal
Forfatter(e) Nir Eyal


Kategori Forskningsledelse og udviklingsledelse


Sprog Engelsk


Indbinding Hardback


Sider 256


Udgave


Længde 24mm


Bredde 205mm


Højde 139mm

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