Hurtig levering
Fremragende Trustpilot
Op til 20% Rabat på nye medlemsordrer
Kurv
I'm Afraid Debbie From Marketing Has Left for the Day
Af: Morten Münster Engelsk Lydbog
SPAR
kr 43
I'm Afraid Debbie From Marketing Has Left for the Day
Af: Morten Münster Engelsk Lydbog
With more than 50,000 copies sold in Denmark, this book has been on the bestseller list since its publication in 2017. Barack Obama used a secret competitive advantage to win two elections. Companies such as Google, Amazon and Novo Nordisk use the same insight to stir up innovation, increase compliance, improve the work environment and sell more products. And successful management groups in the C20 index have started using it as their preferred strategy. But what kind of insight are we talking about here? The answer is – behavioural design. Because people in the real world don’t actually behave like the people we build all our usual strategies for. We are opposing human biology and psychology when we insist that good arguments, burning platforms, classic change management, pamphlets, campaigns, and joint meetings are the way to go. Obama, Google and all the rest have instead opted to use an evidence-based approach to change behaviour, and when you’ve read I’m Afraid Debbie From Marketing Has Left for the Day, you can adopt this approach as well. In his book, Morten Münster has converted 40 years of research in human behaviour into an easily accessible method composed of four steps – a helping hand to all managers and employees who are thirsting for alternatives to conventional means.
Kampagne pris 100 kr
Medlemspris 104 kr
Kampagnepris og medlemspris er kun for medlemmer. Du bliver automatisk medlem når du køber til medlems- og kampagnepris. Få 7 dages gratis medlemskab (herefter automatisk 89 kr/30 dage). Læs mere om fordelene
Download straks efter køb
Normalpris 143 kr
Download straks efter køb
Spar 43 kr
Se vores konkurrenters priser her
God 15.807 anmeldelser på
With more than 50,000 copies sold in Denmark, this book has been on the bestseller list since its publication in 2017. Barack Obama used a secret competitive advantage to win two elections. Companies such as Google, Amazon and Novo Nordisk use the same insight to stir up innovation, increase compliance, improve the work environment and sell more products. And successful management groups in the C20 index have started using it as their preferred strategy. But what kind of insight are we talking about here? The answer is – behavioural design. Because people in the real world don’t actually behave like the people we build all our usual strategies for. We are opposing human biology and psychology when we insist that good arguments, burning platforms, classic change management, pamphlets, campaigns, and joint meetings are the way to go. Obama, Google and all the rest have instead opted to use an evidence-based approach to change behaviour, and when you’ve read I’m Afraid Debbie From Marketing Has Left for the Day, you can adopt this approach as well. In his book, Morten Münster has converted 40 years of research in human behaviour into an easily accessible method composed of four steps – a helping hand to all managers and employees who are thirsting for alternatives to conventional means.
Produktdetaljer
Sprog: Engelsk
ISBN-13: 9788702275858
Format: MP3
ISBN-10: 8702275856
Kategori: Salg og marketing
Udg. Dato: 12 jun 2019
Varighed: 9 timer og 28 minutter
Oplæser: David Bateson
Datamængde: 411MB
Oplagsdato: 12 jun 2019
Forfatter(e): Morten Münster
Forfatter(e) Morten Münster


Kategori Salg og marketing


Sprog Engelsk

MEDLEMSFORDELE
GRATIS FRAGT
SPAR OP TIL 90%
Andre har også købt
BOG (HARDBACK)
Kampagne pris kr 172

kr 249
Normalpris
kr 180
Medlemspris
SPAR
kr 77
E-BOG
Kampagne pris kr 78

kr 99
Normalpris
kr 80
Medlemspris
SPAR
kr 21
BOG (HÆFTET)
Kampagne pris kr 259

kr 299
Normalpris
kr 263
Medlemspris
SPAR
kr 40
E-BOG
Kampagne pris kr 75

kr 107
Normalpris
kr 78
Medlemspris
SPAR
kr 32
BOG (INDBUNDET)
Kampagne pris kr 297

kr 349
Normalpris
kr 302
Medlemspris
SPAR
kr 52
E-BOG
Kampagne pris kr 118

kr 139
Normalpris
kr 120
Medlemspris
SPAR
kr 21
LYDBOG
Kampagne pris kr 119

kr 149
Normalpris
kr 122
Medlemspris
SPAR
kr 30
BOG (HARDBACK)
Kampagne pris kr 159

kr 187
Normalpris
kr 162
Medlemspris
SPAR
kr 28
BOG (PAPERBACK)
Kampagne pris kr 107

kr 111
Normalpris
kr 107
Medlemspris
SPAR
kr 4
BOG (INDBUNDET)
Kampagne pris kr 154

kr 199
Normalpris
kr 159
Medlemspris
SPAR
kr 45
BOG (PAPERBACK)
Kampagne pris kr 133

kr 143
Normalpris
kr 134
Medlemspris
SPAR
kr 10
E-BOG
Kampagne pris kr 156

kr 208
Normalpris
kr 161
Medlemspris
SPAR
kr 52
BOG (PAPERBACK)
Kampagne pris kr 133

kr 143
Normalpris
kr 134
Medlemspris
SPAR
kr 10
E-BOG
Kampagne pris kr 125

kr 179
Normalpris
kr 130
Medlemspris
SPAR
kr 54
BOG (PAPERBACK)
Kampagne pris kr 120

kr 124
Normalpris
kr 120
Medlemspris
SPAR
kr 4
BOG (PAPERBACK)
Kampagne pris kr 146

kr 164
Normalpris
kr 148
Medlemspris
SPAR
kr 18
BOG (INDBUNDET)
Kampagne pris kr 380

kr 499
Normalpris
kr 392
Medlemspris
SPAR
kr 119
BOG (INDBUNDET)
Kampagne pris kr 859

kr 1.499
Normalpris
kr 923
Medlemspris
SPAR
kr 640
BOG (INDBUNDET)
Kampagne pris kr 240

kr 349
Normalpris
kr 251
Medlemspris
SPAR
kr 109
Vi anbefaler også
LYDBOG
Kampagne pris kr 100

kr 143
Normalpris
kr 104
Medlemspris
SPAR
kr 43
BOG (PAPERBACK)
Kampagne pris kr 159

kr 187
Normalpris
kr 162
Medlemspris
SPAR
kr 28
BOG (PAPERBACK)
Kampagne pris kr 215

kr 243
Normalpris
kr 218
Medlemspris
SPAR
kr 28
BOG (PAPERBACK)
Kampagne pris kr 185

kr 198
Normalpris
kr 186
Medlemspris
SPAR
kr 13
E-BOG
Kampagne pris kr 62

kr 89
Normalpris
kr 65
Medlemspris
SPAR
kr 27
E-BOG
Kampagne pris kr 175

kr 251
Normalpris
kr 183
Medlemspris
SPAR
kr 76
BOG (PAPERBACK)
Kampagne pris kr 232

kr 296
Normalpris
kr 238
Medlemspris
SPAR
kr 64
BOG (PAPERBACK)
Kampagne pris kr 243

kr 330
Normalpris
kr 252
Medlemspris
SPAR
kr 87
BOG (HARDBACK)
Kampagne pris kr 281

kr 397
Normalpris
kr 293
Medlemspris
SPAR
kr 116
BOG (PAPERBACK)
Kampagne pris kr 259

kr 330
Normalpris
kr 266
Medlemspris
SPAR
kr 71
BOG (PAPERBACK)
Kampagne pris kr 291

kr 330
Normalpris
kr 295
Medlemspris
SPAR
kr 39
BOG (PAPERBACK)
Kampagne pris kr 315

kr 337
Normalpris
kr 317
Medlemspris
SPAR
kr 22
BOG (PAPERBACK)
Kampagne pris kr 351

kr 419
Normalpris
kr 358
Medlemspris
SPAR
kr 68
BOG (PAPERBACK)
Kampagne pris kr 437

kr 495
Normalpris
kr 443
Medlemspris
SPAR
kr 58
BOG (PAPERBACK)
Kampagne pris kr 347

kr 383
Normalpris
kr 351
Medlemspris
SPAR
kr 36
BOG (PAPERBACK)
Kampagne pris kr 397

kr 496
Normalpris
kr 407
Medlemspris
SPAR
kr 99
BOG (PAPERBACK)
Kampagne pris kr 338

kr 371
Normalpris
kr 341
Medlemspris
SPAR
kr 33
BOG (PAPERBACK)
Kampagne pris kr 426

kr 484
Normalpris
kr 432
Medlemspris
SPAR
kr 58