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Key Concepts in Marketing
Af: Jim Blythe Engelsk Paperback
SPAR
kr 34
Key Concepts in Marketing
Af: Jim Blythe Engelsk Paperback
`If you want a clear, well written and authoritative introduction to the ideas and concepts that underpin the marketing discipline, this is the book for you′ - Emeritus Professor Michael J Baker

 `Each section draws the reader in to the story - the what and why of marketing, and also deals well with how. While it is educational and informing it is also a jolly good read′ - Heather Skinner, Principal Lecturer, Glamorgan Business School

The perfect quick reference text for your marketing course, Key Concepts in Marketing introduces and examines the key issues, methods, models and debates that define the field of marketing today.
  Over 50 essential concepts are covered, including the marketing mix, branding, consumerism, marketing communication and corporate image.

Each entries features:

- Useful definition box

- Summary of the concept

- A broader discussion

- Examples and illustrations

- Key literature references

This extremely readable and accessible format provides the reader a wealth of information at their fingertips, and provides a valuable reference to any student of marketing.

The SAGE Key Concepts series provides students with accessible and authoritative knowledge of the essential topics in a variety of disciplines. Cross-referenced throughout, the format encourages critical evaluation through understanding. Written by experienced and respected academics, the books are indispensable study aids and guides to comprehension.

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`If you want a clear, well written and authoritative introduction to the ideas and concepts that underpin the marketing discipline, this is the book for you′ - Emeritus Professor Michael J Baker

 `Each section draws the reader in to the story - the what and why of marketing, and also deals well with how. While it is educational and informing it is also a jolly good read′ - Heather Skinner, Principal Lecturer, Glamorgan Business School

The perfect quick reference text for your marketing course, Key Concepts in Marketing introduces and examines the key issues, methods, models and debates that define the field of marketing today.
  Over 50 essential concepts are covered, including the marketing mix, branding, consumerism, marketing communication and corporate image.

Each entries features:

- Useful definition box

- Summary of the concept

- A broader discussion

- Examples and illustrations

- Key literature references

This extremely readable and accessible format provides the reader a wealth of information at their fingertips, and provides a valuable reference to any student of marketing.

The SAGE Key Concepts series provides students with accessible and authoritative knowledge of the essential topics in a variety of disciplines. Cross-referenced throughout, the format encourages critical evaluation through understanding. Written by experienced and respected academics, the books are indispensable study aids and guides to comprehension.

Produktdetaljer
Sprog: Engelsk
Sider: 232
ISBN-13: 9781847874993
Indbinding: Paperback
Udgave:
ISBN-10: 1847874991
Kategori: Salg og marketing
Udg. Dato: 16 feb 2009
Længde: 13mm
Bredde: 216mm
Højde: 143mm
Oplagsdato: 16 feb 2009
Forfatter(e): Jim Blythe
Forfatter(e) Jim Blythe


Kategori Salg og marketing


Sprog Engelsk


Indbinding Paperback


Sider 232


Udgave


Længde 13mm


Bredde 216mm


Højde 143mm

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