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Linguanomics
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Globalization, the Internet and an era of mass travel have combined to produce a world with a language mix on a huge scale. Linguanomics explains this multilingualism in a material, economic and cultural sense.What is the effect of this multilingualism on society, organizations and individuals? What are the economic benefits and drawbacks? Should we invest in language skills? Should there be interventionist policies, and if so, at what level? Should there be a global lingua mundi? The debate surrounding multilingualism is often clouded by emotion and misconception. With an analysis devoid of rhetoric, Gabrielle Hogan-Brun takes an objective look at this charged area.The result is Linguanomics: a major step towards a clearer understanding of the market potential of multilingualism, its benefits, costs and points of contention. Asking significant questions of profound concern to the future of global collaboration, Linguanomics is an essential guide to students, teachers, policy makers and politicians and anyone who cares about the role of language in the modern world.
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Globalization, the Internet and an era of mass travel have combined to produce a world with a language mix on a huge scale. Linguanomics explains this multilingualism in a material, economic and cultural sense.What is the effect of this multilingualism on society, organizations and individuals? What are the economic benefits and drawbacks? Should we invest in language skills? Should there be interventionist policies, and if so, at what level? Should there be a global lingua mundi? The debate surrounding multilingualism is often clouded by emotion and misconception. With an analysis devoid of rhetoric, Gabrielle Hogan-Brun takes an objective look at this charged area.The result is Linguanomics: a major step towards a clearer understanding of the market potential of multilingualism, its benefits, costs and points of contention. Asking significant questions of profound concern to the future of global collaboration, Linguanomics is an essential guide to students, teachers, policy makers and politicians and anyone who cares about the role of language in the modern world.
Produktdetaljer
Sprog: Engelsk
Sider: 184
ISBN-13: 9781474238298
Indbinding: Paperback
Udgave:
ISBN-10: 1474238297
Kategori: Sprogtilegnelse
Udg. Dato: 9 feb 2017
Længde: 11mm
Bredde: 132mm
Højde: 198mm
Oplagsdato: 9 feb 2017
Forfatter(e) Gabrielle (University of Bristol Hogan-Brun, Dr Gabrielle (University of Bristol Hogan-Brun, Dr Gabrielle Hogan-Brun


Kategori Sprogtilegnelse


Sprog Engelsk


Indbinding Paperback


Sider 184


Udgave


Længde 11mm


Bredde 132mm


Højde 198mm

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