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Management
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kr 54
Management

Management: The Basics provides an easy, jargon-free introduction to the fundamental principles and practices of modern management.

Using examples ranging from people management at Cadbury and the Enron crisis to the marketing of fried chicken in China, the book explains key aspects of management, including:

  • business strategy and how to use it to meet goals;
  • how successful marketing works;
  • how organizations are structured and function;
  • fundamentals of corporate finance;
  • human resource management’s role in the management and development of people;
  • the importance of knowledge and culture to management.

This second edition has been updated to take account of general advances in management thinking, including developments in governance, responsible management and environmental pressures, and a new emphasis on health and well-being in the aftermath of the Covid-19 pandemic. It brings management thinking fully up to date with the latest currents and trends. This accessible, readable primer is an ideal starting point for anyone wanting to learn about business and management.

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Management: The Basics provides an easy, jargon-free introduction to the fundamental principles and practices of modern management.

Using examples ranging from people management at Cadbury and the Enron crisis to the marketing of fried chicken in China, the book explains key aspects of management, including:

  • business strategy and how to use it to meet goals;
  • how successful marketing works;
  • how organizations are structured and function;
  • fundamentals of corporate finance;
  • human resource management’s role in the management and development of people;
  • the importance of knowledge and culture to management.

This second edition has been updated to take account of general advances in management thinking, including developments in governance, responsible management and environmental pressures, and a new emphasis on health and well-being in the aftermath of the Covid-19 pandemic. It brings management thinking fully up to date with the latest currents and trends. This accessible, readable primer is an ideal starting point for anyone wanting to learn about business and management.

Produktdetaljer
Sprog: Engelsk
Sider: 214
ISBN-13: 9780367775124
Indbinding: Paperback
Udgave:
ISBN-10: 0367775123
Kategori: Opslagsværker
Udg. Dato: 24 mar 2022
Længde: 20mm
Bredde: 127mm
Højde: 195mm
Oplagsdato: 24 mar 2022
Forfatter(e) Morgen (University of Exeter Witzel, Morgen Witzel


Kategori Opslagsværker


Sprog Engelsk


Indbinding Paperback


Sider 214


Udgave


Længde 20mm


Bredde 127mm


Højde 195mm

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