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Marketing Analytics: A Practitioner's Guide To Marketing Analytics And Research Methods
Af: Ashok (Nus Charan, Ashok Charan Engelsk Paperback
SPAR
kr 363
Marketing Analytics: A Practitioner's Guide To Marketing Analytics And Research Methods
Af: Ashok (Nus Charan, Ashok Charan Engelsk Paperback

 

The digital age has transformed the very nature of marketing. Armed with smartphones, tablets, PCs and smart TVs, consumers are increasingly hanging out on the internet. Cyberspace has changed the way they communicate, and the way they shop and buy. This fluid, de-centralized and multidirectional medium is changing the way brands engage with consumers.

At the same time, technology and innovation, coupled with the explosion of business data, has fundamentally altered the manner we collect, process, analyse and disseminate market intelligence. The increased volume, variety and velocity of information enables marketers to respond with much greater speed, to changes in the marketplace. Market intelligence is timelier, less expensive, and more accurate and actionable.

Anchored in this age of transformations, Marketing Analytics is a practitioner's guide to marketing management in the 21st century. The text devotes considerable attention to the way market analytic techniques and market research processes are being refined and re-engineered. Written by a marketing veteran, it is intended to guide marketers as they craft market strategies, and execute their day to day tasks.

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The digital age has transformed the very nature of marketing. Armed with smartphones, tablets, PCs and smart TVs, consumers are increasingly hanging out on the internet. Cyberspace has changed the way they communicate, and the way they shop and buy. This fluid, de-centralized and multidirectional medium is changing the way brands engage with consumers.

At the same time, technology and innovation, coupled with the explosion of business data, has fundamentally altered the manner we collect, process, analyse and disseminate market intelligence. The increased volume, variety and velocity of information enables marketers to respond with much greater speed, to changes in the marketplace. Market intelligence is timelier, less expensive, and more accurate and actionable.

Anchored in this age of transformations, Marketing Analytics is a practitioner's guide to marketing management in the 21st century. The text devotes considerable attention to the way market analytic techniques and market research processes are being refined and re-engineered. Written by a marketing veteran, it is intended to guide marketers as they craft market strategies, and execute their day to day tasks.

Produktdetaljer
Sprog: Engelsk
Sider: 720
ISBN-13: 9789814678575
Indbinding: Paperback
Udgave:
ISBN-10: 9814678570
Udg. Dato: 10 jul 2015
Længde: 25mm
Bredde: 228mm
Højde: 117mm
Oplagsdato: 10 jul 2015
Forfatter(e) Ashok (Nus Charan, Ashok Charan


Kategori Markedsundersøgelser


Sprog Engelsk


Indbinding Paperback


Sider 720


Udgave


Længde 25mm


Bredde 228mm


Højde 117mm

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