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Marketing and Logistics Led Organizations
Af: Robert Mason, Barry Evans Engelsk Paperback
SPAR
kr 163
Marketing and Logistics Led Organizations
Af: Robert Mason, Barry Evans Engelsk Paperback

Logistics and marketing stand out as two disciplines which are connected, and both are critical to the provision of customer value. Marketing and Logistics Led Organizations looks at marketing-led logistics and logistics-led marketing. In the current business world, the idea of a single supply chain has been replaced by an integrated multi-channel approach. The authors therefore examine how to optimise profit and control costs through the coordination of these two functions.

Marketing and Logistics Led Organizations takes an in-depth look at physical supply chains where manufacturing of a product occurs from groceries to pharmaceuticals, and from automotive to construction. The authors examine omni-channel, how this affects the customer experience and the need for a joined-up strategy which is operationalised across all channels. They also look at the challenges of digitalisation and the customer interface with the growth of the internet as well as the intensification of competition across all sectors.

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Logistics and marketing stand out as two disciplines which are connected, and both are critical to the provision of customer value. Marketing and Logistics Led Organizations looks at marketing-led logistics and logistics-led marketing. In the current business world, the idea of a single supply chain has been replaced by an integrated multi-channel approach. The authors therefore examine how to optimise profit and control costs through the coordination of these two functions.

Marketing and Logistics Led Organizations takes an in-depth look at physical supply chains where manufacturing of a product occurs from groceries to pharmaceuticals, and from automotive to construction. The authors examine omni-channel, how this affects the customer experience and the need for a joined-up strategy which is operationalised across all channels. They also look at the challenges of digitalisation and the customer interface with the growth of the internet as well as the intensification of competition across all sectors.

Produktdetaljer
Sprog: Engelsk
Sider: 280
ISBN-13: 9780749478735
Indbinding: Paperback
Udgave:
ISBN-10: 074947873X
Udg. Dato: 3 okt 2017
Længde: 15mm
Bredde: 156mm
Højde: 233mm
Oplagsdato: 3 okt 2017
Forfatter(e): Robert Mason, Barry Evans
Forfatter(e) Robert Mason, Barry Evans


Kategori Salgs- & markedsføringsledelse


Sprog Engelsk


Indbinding Paperback


Sider 280


Udgave


Længde 15mm


Bredde 156mm


Højde 233mm

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