Hurtig levering
Fremragende Trustpilot
Op til 20% Rabat på nye medlemsordrer
Kurv
Marketing Destinations and Venues for Conferences, Conventions and Business Events
SPAR
kr 103
Marketing Destinations and Venues for Conferences, Conventions and Business Events

Marketing Destinations and Venues for Conferences, Conventions and Business Events introduces students to key areas of marketing and promotion that are essential if destinations are to compete successfully in the rapidly expanding global business event sector. It achieves this by looking at issues surrounding business event marketing, strategic planning, destination and venue selling strategies and future challenges.

The 2nd Edition has also been updated to include:

  • New content on: destination marketing organisations’ and venues’ use of technology, use and impact of social media, sponsorship and partnership issues, economic changes as well as their responses to demand for sustainable meetings locations
  • Updated and new case studies on growth areas and emerging markets e.g. Middle East, Asia, Eastern Europe/Russia, Africa and South America, but also to include material on mature markets, destinations and venue operators
  • A genuinely international focus in terms of content and examples
  • New review and discussion questions and, where appropriate, learning outcomes
  • New online resource package for students and lecturers including: weblinks, power point slides and   project questions (coming soon).

Accessible, global and informative, this is essential reading for all future business event and conference managers.

Kampagne pris 595 kr
Medlemspris 605 kr
Kampagnepris og medlemspris er kun for medlemmer. Du bliver automatisk medlem når du køber til medlems- og kampagnepris. Få 7 dages gratis medlemskab (herefter automatisk 89 kr/30 dage). Læs mere om fordelene
Gratis fragt
23 - 25 hverdage
10 kr
Lavt pakkegebyr
Normalpris 698 kr
Fragt: 59 kr
23 - 25 hverdage
20 kr
Pakkegebyr
Spar 103 kr
Se vores konkurrenters priser her
God 15.807 anmeldelser på

Marketing Destinations and Venues for Conferences, Conventions and Business Events introduces students to key areas of marketing and promotion that are essential if destinations are to compete successfully in the rapidly expanding global business event sector. It achieves this by looking at issues surrounding business event marketing, strategic planning, destination and venue selling strategies and future challenges.

The 2nd Edition has also been updated to include:

  • New content on: destination marketing organisations’ and venues’ use of technology, use and impact of social media, sponsorship and partnership issues, economic changes as well as their responses to demand for sustainable meetings locations
  • Updated and new case studies on growth areas and emerging markets e.g. Middle East, Asia, Eastern Europe/Russia, Africa and South America, but also to include material on mature markets, destinations and venue operators
  • A genuinely international focus in terms of content and examples
  • New review and discussion questions and, where appropriate, learning outcomes
  • New online resource package for students and lecturers including: weblinks, power point slides and   project questions (coming soon).

Accessible, global and informative, this is essential reading for all future business event and conference managers.

Produktdetaljer
Sprog: Engelsk
Sider: 312
ISBN-13: 9781138852150
Indbinding: Paperback
Udgave:
ISBN-10: 1138852155
Kategori: Salg og marketing
Udg. Dato: 12 nov 2015
Længde: 15mm
Bredde: 245mm
Højde: 188mm
Oplagsdato: 12 nov 2015
Forfatter(e) Rob (MICE Knowledge Davidson, Tony (Tony Rogers Conference & Event Services Ltd and Leeds Beckett University Rogers, Rob Davidson, Tony Rogers


Kategori Salg og marketing


Sprog Engelsk


Indbinding Paperback


Sider 312


Udgave


Længde 15mm


Bredde 245mm


Højde 188mm

MEDLEMSFORDELE
GRATIS FRAGT
SPAR OP TIL 90%
Andre har også købt
BOG (INDBUNDET)
Kampagne pris kr 170

kr 270
Normalpris
kr 180
Medlemspris
SPAR
kr 100
BOG (INDBUNDET)
Kampagne pris kr 380

kr 499
Normalpris
kr 392
Medlemspris
SPAR
kr 119
BOG (INDBUNDET)
Kampagne pris kr 859

kr 1.499
Normalpris
kr 923
Medlemspris
SPAR
kr 640
BOG (HÆFTET)
Kampagne pris kr 207

kr 269
Normalpris
kr 213
Medlemspris
SPAR
kr 62
BOG (INDBUNDET)
Kampagne pris kr 240

kr 349
Normalpris
kr 251
Medlemspris
SPAR
kr 109
BOG (INDBUNDET)
Kampagne pris kr 214

kr 320
Normalpris
kr 225
Medlemspris
SPAR
kr 106
BOG (INDBUNDET)
Kampagne pris kr 262

kr 349
Normalpris
kr 271
Medlemspris
SPAR
kr 87
BOG (INDBUNDET)
Kampagne pris kr 118

kr 149
Normalpris
kr 121
Medlemspris
SPAR
kr 31
BOG (INDBUNDET)
Kampagne pris kr 59

kr 149
Normalpris
kr 68
Medlemspris
SPAR
kr 90
BOG (HARDBACK)
Kampagne pris kr 25

kr 227
Normalpris
kr 45
Medlemspris
SPAR
kr 202
BOG (INDBUNDET)
Kampagne pris kr 194

kr 270
Normalpris
kr 202
Medlemspris
SPAR
kr 76
BOG (HÆFTET)
Kampagne pris kr 202

kr 279
Normalpris
kr 210
Medlemspris
SPAR
kr 77
BOG (HÆFTET)
Kampagne pris kr 211

kr 299
Normalpris
kr 220
Medlemspris
SPAR
kr 88
BOG (HÆFTET)
Kampagne pris kr 275

kr 320
Normalpris
kr 280
Medlemspris
SPAR
kr 45
BOG (INDBUNDET)
Kampagne pris kr 329

kr 499
Normalpris
kr 346
Medlemspris
SPAR
kr 170
BOG (HÆFTET)
Kampagne pris kr 203

kr 300
Normalpris
kr 213
Medlemspris
SPAR
kr 97
BOG (INDBUNDET)
Kampagne pris kr 203

kr 300
Normalpris
kr 213
Medlemspris
SPAR
kr 97
BOG (HARDBACK)
Kampagne pris kr 262

kr 349
Normalpris
kr 271
Medlemspris
SPAR
kr 87
BOG (HÆFTET)
Kampagne pris kr 229

kr 329
Normalpris
kr 239
Medlemspris
SPAR
kr 100
BOG (HÆFTET)
Kampagne pris kr 199

kr 269
Normalpris
kr 206
Medlemspris
SPAR
kr 70
Vi anbefaler også
BOG (PAPERBACK)
Kampagne pris kr 471

kr 586
Normalpris
kr 483
Medlemspris
SPAR
kr 115
BOG (PAPERBACK)
Kampagne pris kr 472

kr 540
Normalpris
kr 479
Medlemspris
SPAR
kr 68
BOG (PAPERBACK)
Kampagne pris kr 572

kr 597
Normalpris
kr 575
Medlemspris
SPAR
kr 25
BOG (PAPERBACK)
Kampagne pris kr 514

kr 597
Normalpris
kr 522
Medlemspris
SPAR
kr 83
BOG (PAPERBACK)
Kampagne pris kr 539

kr 607
Normalpris
kr 546
Medlemspris
SPAR
kr 68
BOG (PAPERBACK)
Kampagne pris kr 703

kr 772
Normalpris
kr 710
Medlemspris
SPAR
kr 69
BOG (PAPERBACK)
Kampagne pris kr 347

kr 383
Normalpris
kr 351
Medlemspris
SPAR
kr 36
BOG (HARDBACK)
Kampagne pris kr 865

kr 1.049
Normalpris
kr 883
Medlemspris
SPAR
kr 184
BOG (PAPERBACK)
Kampagne pris kr 505

kr 586
Normalpris
kr 513
Medlemspris
SPAR
kr 81
BOG (PAPERBACK)
Kampagne pris kr 478

kr 552
Normalpris
kr 485
Medlemspris
SPAR
kr 74
BOG (PAPERBACK)
Kampagne pris kr 477

kr 619
Normalpris
kr 491
Medlemspris
SPAR
kr 142
BOG (PAPERBACK)
Kampagne pris kr 467

kr 596
Normalpris
kr 480
Medlemspris
SPAR
kr 129
BOG (PAPERBACK)
Kampagne pris kr 461

kr 529
Normalpris
kr 468
Medlemspris
SPAR
kr 68
BOG (PAPERBACK)
Kampagne pris kr 402

kr 450
Normalpris
kr 407
Medlemspris
SPAR
kr 48
BOG (PAPERBACK)
Kampagne pris kr 426

kr 484
Normalpris
kr 432
Medlemspris
SPAR
kr 58
BOG (HARDBACK)
Kampagne pris kr 865

kr 1.049
Normalpris
kr 883
Medlemspris
SPAR
kr 184
BOG (PAPERBACK)
Kampagne pris kr 350

kr 386
Normalpris
kr 354
Medlemspris
SPAR
kr 36
BOG (PAPERBACK)
Kampagne pris kr 456

kr 529
Normalpris
kr 463
Medlemspris
SPAR
kr 73
BOG (PAPERBACK)
Kampagne pris kr 461

kr 529
Normalpris
kr 468
Medlemspris
SPAR
kr 68