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Marketing to Millennials For Dummies
Af: Corey Padveen Engelsk Paperback
SPAR
kr 78
Marketing to Millennials For Dummies
Af: Corey Padveen Engelsk Paperback
Market effectively to the millennial mindset

Millennials make up the largest and most valuable market of consumers in the United States —but until you understand how to successfully market to them, you may as well kiss their colossal spending power away! Packed with powerful data, research, and case studies across a variety of industries, Marketing to Millennials For Dummies gives you a fail-proof road map for winning over this coveted crowd.

Millennials are projected to have $200 billion buying power by 2017, and $10 trillion over their lifetimes — and yet industries across the board are struggling to garner their attention. Revealing what makes this darling demographic tick, this hands-on guide shows you how to adapt to new media, understand the ''sharing economy,'' and build meaningful relationships that will keep your brand, product, or service at the forefront of the millennial mind.

  • Identify key millennial characteristics and behaviors
  • Grasp and adapt to millennial economic realities
  • Reach your target audience with integrated strategies
  • Build deep, lasting connections with millennials

Get ready to crack the code —millennials are a mystery no more!

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Market effectively to the millennial mindset

Millennials make up the largest and most valuable market of consumers in the United States —but until you understand how to successfully market to them, you may as well kiss their colossal spending power away! Packed with powerful data, research, and case studies across a variety of industries, Marketing to Millennials For Dummies gives you a fail-proof road map for winning over this coveted crowd.

Millennials are projected to have $200 billion buying power by 2017, and $10 trillion over their lifetimes — and yet industries across the board are struggling to garner their attention. Revealing what makes this darling demographic tick, this hands-on guide shows you how to adapt to new media, understand the ''sharing economy,'' and build meaningful relationships that will keep your brand, product, or service at the forefront of the millennial mind.

  • Identify key millennial characteristics and behaviors
  • Grasp and adapt to millennial economic realities
  • Reach your target audience with integrated strategies
  • Build deep, lasting connections with millennials

Get ready to crack the code —millennials are a mystery no more!

Produktdetaljer
Sprog: Engelsk
Sider: 360
ISBN-13: 9781119369042
Indbinding: Paperback
Udgave:
ISBN-10: 1119369045
Kategori: Salg og marketing
Udg. Dato: 23 jun 2017
Længde: 18mm
Bredde: 190mm
Højde: 236mm
Oplagsdato: 23 jun 2017
Forfatter(e): Corey Padveen
Forfatter(e) Corey Padveen


Kategori Salg og marketing


Sprog Engelsk


Indbinding Paperback


Sider 360


Udgave


Længde 18mm


Bredde 190mm


Højde 236mm

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